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Abstract

<META> tags are used to create meta-information, or information about the information in a Web site. There are many types of <META> tags, but those most relevant to indexing are the description and keyword tags. Description tags provide a short summary of the site contents that are often displayed by search engines when they list search results. Keyword tags are used to define words or phrases that someone using a search engine might use to look for relevant sites. <META> tags are of interest to indexers for two reasons. They provide a means of making your indexing business Web site more visible to those searching the Web for indexing services, and they offer indexers a potential new source of work: writing keyword and description tags for Web site developers and companies with Web sites. <META> tag writing makes good use of an indexer's ability to choose relevant key terms, and the closely related skill of abstracting: conveying the essence of a document in a sentence or two.

Type

a

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Abstract

Creating an online index for a Web site is not a job for the timid. Those contemplating this form of Web indexing should already be accomplished indexers and should have strong experience in Web page creation. Knowledge of HTML is essential. In fact, depending on the nature of a Web indexing job, you may find that it requires more HTML knowledge than indexing skill. Like embedded indexing, Web site indexing is far more work than traditional indexing: the choice of terms is constrained, and the indexing process itself is slower and more challenging. Entries must be carefully chosen because the editing process can be tedious and time-consuming, sometimes more time-consuming than making the original entries. Hypertext links and anchors must be added, and the index itself must be tested to make sure that links work as intended. Adequate compensation for your project is imperative. Web indexing does have its rewards, though, especially for indexers who are intrigued by the Web and Web page design, for those who like a challenge, and, of course, for those who like to have their work online for all the world to see. This article provides a look at the process of creating a Web index for an online newsletter. It is also applicable to other forms of Web site indexing, and should give the beginning Web site indexer an idea of what to expect on that first job

Type

a

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Abstract

Do indexers really need Web sites? No, they do not. Indexers do not need computers either. Indexes can be done on cards; networking can be done at conferences; and marketing can be done with cold calls. But, just as email has become indispensable to communication, and computers have become essential to indexing, so Web sites have become more and more necessary for all types of businesses, particularly small companies with small advertising budgets, like indexing businesses. The amount of business being conducted on the Web is increasing exponentially. Publishers, packagers, and other potential clients are beginning to search the Web for indexers. Why not participate in e-commerce, the newest way of doing business? A good Web site not only helps you obtain work, it increases your professional reputation and helps you influence the future of indexing. You can use your site as an online resume, to display a list of all the books you have indexed in the past year, to provide examples of your work, and to network with others. You can use it to express your philosophy of indexing, to teach others about indexing, and to make your voice heard on issues affecting the indexing profession. Not all indexers need Web sites, but active, involved, and far-sighted indexers, like you, do!

Type

a