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  • × author_ss:"Norman, O.G."
  • × theme_ss:"Informationsdienstleistungen"
  1. Norman, O.G.: ¬The reference interview : an annotated bibliography (1979) 0.00 
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    Type
    a
  2. Norman, O.G.: Marketing reference services (1995) 0.00 
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    Abstract
    Relates the marketing concept to reference services. Following a review of the literature, explores an overview of marketing, including research, the marketing mix, the strategic plan, the marketing plan, and the marketing audit. The application of marketing to reference services is made through the marketing mix elements of product, price, place and promotion
    Type
    a
  3. Norman, O.G.: Marketing libraries and information services. : an annotated guide to recent trends and development (1989) 0.00 
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    Abstract
    A follow-up to an article on marketing libraries and information services published in Reference Services Review 10 (1) Spring 82, 69-80. This second review covers literature on marketing public, academic, spoecial and school libraries from 1982 to the present. It includes an annotated bibliography and the results of 20 libraries regarding their use of marketing techniques.
    Type
    a

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