Chen, H.; Chau, M.: Web mining : machine learning for Web applications (2003)
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- Abstract
- With more than two billion pages created by millions of Web page authors and organizations, the World Wide Web is a tremendously rich knowledge base. The knowledge comes not only from the content of the pages themselves, but also from the unique characteristics of the Web, such as its hyperlink structure and its diversity of content and languages. Analysis of these characteristics often reveals interesting patterns and new knowledge. Such knowledge can be used to improve users' efficiency and effectiveness in searching for information an the Web, and also for applications unrelated to the Web, such as support for decision making or business management. The Web's size and its unstructured and dynamic content, as well as its multilingual nature, make the extraction of useful knowledge a challenging research problem. Furthermore, the Web generates a large amount of data in other formats that contain valuable information. For example, Web server logs' information about user access patterns can be used for information personalization or improving Web page design.
- Source
- Annual review of information science and technology. 38(2004), S.289-330
