Danowski, J.A.: Network analysis of message content (1993)
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- Abstract
- Presents a theoretical model of messages and communication processes. Describes a way to create optimal persuasive messages from natural language texts. The model avoids the limitations of categorical content analysis, both manual and computerized. Network analysis provides a relational paradigm for statistically based message research. Illustrates applications of word-network theory and method to different problems using examples
