Search (2 results, page 1 of 1)

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Abstract

Our consumption of online information is mediated by filtering, ranking, and recommendation algorithms that introduce unintentional biases as they attempt to deliver relevant and engaging content. It has been suggested that our reliance on online technologies such as search engines and social media may limit exposure to diverse points of view and make us vulnerable to manipulation by disinformation. In this article, we mine a massive data set of web traffic to quantify two kinds of bias: (i) homogeneity bias, which is the tendency to consume content from a narrow set of information sources, and (ii) popularity bias, which is the selective exposure to content from top sites. Our analysis reveals different bias levels across several widely used web platforms. Search exposes users to a diverse set of sources, while social media traffic tends to exhibit high popularity and homogeneity bias. When we focus our analysis on traffic to news sites, we find higher levels of popularity bias, with smaller differences across applications. Overall, our results quantify the extent to which our choices of online systems confine us inside "social bubbles."

Source

Journal of the Association for Information Science and Technology. 70(2019) no.3, S.218-229

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Abstract

We study the news reading behavior of several hundred thousand users on 65 highly visited news sites. We focus on a specific phenomenon: users reading several articles related to a particular news development, which we call story-focused reading. Our goal is to understand the effect of story-focused reading on user engagement and how news sites can support this phenomenon. We found that most users focus on stories that interest them and that even casual news readers engage in story-focused reading. During story-focused reading, users spend more time reading and a larger number of news sites are involved. In addition, readers employ different strategies to find articles related to a story. We also analyze how news sites promote story-focused reading by looking at how they link their articles to related content published by them, or by other sources. The results show that providing links to related content leads to a higher engagement of the users, and that this is the case even for links to external sites. We also show that the performance of links can be affected by their type, their position, and how many of them are present within an article.

Footnote

This work was done while Janette Lehmann was a PhD student at Universitat Pompeu Fabra and it was carried out as part of her PhD internship at Yahoo! Labs Barcelona. This work was carried out while Carlos Castillo was working at Qatar Computing Research Institute.

Source

Journal of the Association for Information Science and Technology. 68(2017) no.4, S.869-883