Search (17 results, page 1 of 1)

0.09608275 = product of:
  0.14412412 = sum of:
    0.093939 = weight(_text_:search in 601) [ClassicSimilarity], result of:
      0.093939 = score(doc=601,freq=8.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.5376164 = fieldWeight in 601, product of:
          2.828427 = tf(freq=8.0), with freq of:
            8.0 = termFreq=8.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0546875 = fieldNorm(doc=601)
    0.05018513 = product of:
      0.10037026 = sum of:
        0.10037026 = weight(_text_:engines in 601) [ClassicSimilarity], result of:
          0.10037026 = score(doc=601,freq=2.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.39294976 = fieldWeight in 601, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.0546875 = fieldNorm(doc=601)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

In this paper, we present a framework for clustering Web search engine queries whose aim is to identify groups of queries used to search for similar information on the Web. The framework is based on a novel term vector model of queries that integrates user selections and the content of selected documents extracted from the logs of a search engine. The query representation obtained allows us to treat query clustering similarly to standard document clustering. We study the application of the clustering framework to two problems: relevance ranking boosting and query recommendation. Finally, we evaluate with experiments the effectiveness of our approach.

0.091404855 = product of:
  0.13710728 = sum of:
    0.07501928 = weight(_text_:search in 597) [ClassicSimilarity], result of:
      0.07501928 = score(doc=597,freq=10.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.4293381 = fieldWeight in 597, product of:
          3.1622777 = tf(freq=10.0), with freq of:
            10.0 = termFreq=10.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=597)
    0.062088005 = product of:
      0.12417601 = sum of:
        0.12417601 = weight(_text_:engines in 597) [ClassicSimilarity], result of:
          0.12417601 = score(doc=597,freq=6.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.4861493 = fieldWeight in 597, product of:
              2.4494898 = tf(freq=6.0), with freq of:
                6.0 = termFreq=6.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.0390625 = fieldNorm(doc=597)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

With the overwhelming volume of information, the task of finding relevant information on a given topic on the Web is becoming increasingly difficult. Web search engines hence become one of the most popular solutions available on the Web. However, it has never been easy for novice users to organize and represent their information needs using simple queries. Users have to keep modifying their input queries until they get expected results. Therefore, it is often desirable for search engines to give suggestions on related queries to users. Besides, by identifying those related queries, search engines can potentially perform optimizations on their systems, such as query expansion and file indexing. In this work we propose a method that suggests a list of related queries given an initial input query. The related queries are based in the query log of previously submitted queries by human users, which can be identified using an enhanced model of association rules. Users can utilize the suggested related queries to tune or redirect the search process. Our method not only discovers the related queries, but also ranks them according to the degree of their relatedness. Unlike many other rival techniques, it also performs reasonably well on less frequent input queries.

0.07852928 = product of:
  0.11779392 = sum of:
    0.06709928 = weight(_text_:search in 1046) [ClassicSimilarity], result of:
      0.06709928 = score(doc=1046,freq=8.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.3840117 = fieldWeight in 1046, product of:
          2.828427 = tf(freq=8.0), with freq of:
            8.0 = termFreq=8.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=1046)
    0.05069464 = product of:
      0.10138928 = sum of:
        0.10138928 = weight(_text_:engines in 1046) [ClassicSimilarity], result of:
          0.10138928 = score(doc=1046,freq=4.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.39693922 = fieldWeight in 1046, product of:
              2.0 = tf(freq=4.0), with freq of:
                4.0 = termFreq=4.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.0390625 = fieldNorm(doc=1046)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

The dynamic nature and size of the Internet can result in difficulty finding relevant information. Most users typically express their information need via short queries to search engines and they often have to physically sift through the search results based on relevance ranking set by the search engines, making the process of relevance judgement time-consuming. In this paper, we describe a novel representation technique which makes use of the Web structure together with summarisation techniques to better represent knowledge in actual Web Documents. We named the proposed technique as Semantic Virtual Document (SVD). We will discuss how the proposed SVD can be used together with a suitable clustering algorithm to achieve an automatic content-based categorization of similar Web Documents. The auto-categorization facility as well as a "Tree-like" Graphical User Interface (GUI) for post-retrieval document browsing enhances the relevance judgement process for Internet users. Furthermore, we will introduce how our cluster-biased automatic query expansion technique can be used to overcome the ambiguity of short queries typically given by users. We will outline our experimental design to evaluate the effectiveness of the proposed SVD for representation and present a prototype called iSEARCH (Intelligent SEarch And Review of Cluster Hierarchy) for Web content mining. Our results confirm, quantify and extend previous research using Web structure and summarisation techniques, introducing novel techniques for knowledge representation to enhance Web content mining.

0.07253622 = product of:
  0.10880433 = sum of:
    0.058109686 = weight(_text_:search in 604) [ClassicSimilarity], result of:
      0.058109686 = score(doc=604,freq=6.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.33256388 = fieldWeight in 604, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=604)
    0.05069464 = product of:
      0.10138928 = sum of:
        0.10138928 = weight(_text_:engines in 604) [ClassicSimilarity], result of:
          0.10138928 = score(doc=604,freq=4.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.39693922 = fieldWeight in 604, product of:
              2.0 = tf(freq=4.0), with freq of:
                4.0 = termFreq=4.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.0390625 = fieldNorm(doc=604)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

Modern information retrieval systems use keywords within documents as indexing terms for search of relevant documents. As Chinese is an ideographic character-based language, the words in the texts are not delimited by white spaces. Indexing of Chinese documents is impossible without a proper segmentation algorithm. Many Chinese segmentation algorithms have been proposed in the past. Traditional segmentation algorithms cannot operate without a large dictionary or a large corpus of training data. Nowadays, the Web has become the largest corpus that is ideal for Chinese segmentation. Although most search engines have problems in segmenting texts into proper words, they maintain huge databases of documents and frequencies of character sequences in the documents. Their databases are important potential resources for segmentation. In this paper, we propose a segmentation algorithm by mining Web data with the help of search engines. On the other hand, the Romanized pinyin of Chinese language indicates boundaries of words in the text. Our algorithm is the first to utilize the Romanized pinyin to segmentation. It is the first unified segmentation algorithm for the Chinese language from different geographical areas, and it is also domain independent because of the nature of the Web. Experiments have been conducted on the datasets of a recent Chinese segmentation competition. The results show that our algorithm outperforms the traditional algorithms in terms of precision and recall. Moreover, our algorithm can effectively deal with the problems of segmentation ambiguity, new word (unknown word) detection, and stop words.

0.06863054 = product of:
  0.102945805 = sum of:
    0.06709928 = weight(_text_:search in 607) [ClassicSimilarity], result of:
      0.06709928 = score(doc=607,freq=8.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.3840117 = fieldWeight in 607, product of:
          2.828427 = tf(freq=8.0), with freq of:
            8.0 = termFreq=8.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=607)
    0.03584652 = product of:
      0.07169304 = sum of:
        0.07169304 = weight(_text_:engines in 607) [ClassicSimilarity], result of:
          0.07169304 = score(doc=607,freq=2.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.2806784 = fieldWeight in 607, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.0390625 = fieldNorm(doc=607)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

Understanding what kinds of Web pages are the most useful for Web search engine users is a critical task in Web information retrieval (IR). Most previous works used hyperlink analysis algorithms to solve this problem. However, little research has been focused on query-independent Web data cleansing for Web IR. In this paper, we first provide analysis of the differences between retrieval target pages and ordinary ones based on more than 30 million Web pages obtained from both the Text Retrieval Conference (TREC) and a widely used Chinese search engine, SOGOU (www.sogou.com). We further propose a learning-based data cleansing algorithm for reducing Web pages that are unlikely to be useful for user requests. We found that there exists a large proportion of low-quality Web pages in both the English and the Chinese Web page corpus, and retrieval target pages can be identified using query-independent features and cleansing algorithms. The experimental results showed that our algorithm is effective in reducing a large portion of Web pages with a small loss in retrieval target pages. It makes it possible for Web IR tools to meet a large fraction of users' needs with only a small part of pages on the Web. These results may help Web search engines make better use of their limited storage and computation resources to improve search performance.

0.058028977 = product of:
  0.087043464 = sum of:
    0.04648775 = weight(_text_:search in 1178) [ClassicSimilarity], result of:
      0.04648775 = score(doc=1178,freq=6.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.2660511 = fieldWeight in 1178, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.03125 = fieldNorm(doc=1178)
    0.04055571 = product of:
      0.08111142 = sum of:
        0.08111142 = weight(_text_:engines in 1178) [ClassicSimilarity], result of:
          0.08111142 = score(doc=1178,freq=4.0), product of:
            0.25542772 = queryWeight, product of:
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.05027291 = queryNorm
            0.31755137 = fieldWeight in 1178, product of:
              2.0 = tf(freq=4.0), with freq of:
                4.0 = termFreq=4.0
              5.080822 = idf(docFreq=746, maxDocs=44218)
              0.03125 = fieldNorm(doc=1178)
      0.5 = coord(1/2)
  0.6666667 = coord(2/3)

Abstract

In Jorge Luis Borges's curious short story The Library of Babel, the narrator describes an endless collection of books stored from floor to ceiling in a labyrinth of countless hexagonal rooms. The pages of the library's books seem to contain random sequences of letters and spaces; occasionally a few intelligible words emerge in the sea of paper and ink. Nevertheless, readers diligently, and exasperatingly, scan the shelves for coherent passages. The narrator himself has wandered numerous rooms in search of enlightenment, but with resignation he simply awaits his death and burial - which Borges explains (with signature dark humor) consists of being tossed unceremoniously over the library's banister. Borges's nightmare, of course, is a cursed vision of the research methods of disciplines such as literature, history, and philosophy, where the careful reading of books, one after the other, is supposed to lead inexorably to knowledge and understanding. Computer scientists would approach Borges's library far differently. Employing the information theory that forms the basis for search engines and other computerized techniques for assessing in one fell swoop large masses of documents, they would quickly realize the collection's incoherence though sampling and statistical methods - and wisely start looking for the library's exit. These computational methods, which allow us to find patterns, determine relationships, categorize documents, and extract information from massive corpuses, will form the basis for new tools for research in the humanities and other disciplines in the coming decade. For the past three years I have been experimenting with how to provide such end-user tools - that is, tools that harness the power of vast electronic collections while hiding much of their complicated technical plumbing. In particular, I have made extensive use of the application programming interfaces (APIs) the leading search engines provide for programmers to query their databases directly (from server to server without using their web interfaces). In addition, I have explored how one might extract information from large digital collections, from the well-curated lexicographic database WordNet to the democratic (and poorly curated) online reference work Wikipedia. While processing these digital corpuses is currently an imperfect science, even now useful tools can be created by combining various collections and methods for searching and analyzing them. And more importantly, these nascent services suggest a future in which information can be gleaned from, and sense can be made out of, even imperfect digital libraries of enormous scale. A brief examination of two approaches to data mining large digital collections hints at this future, while also providing some lessons about how to get there.

0.023243874 = product of:
  0.06973162 = sum of:
    0.06973162 = weight(_text_:search in 1330) [ClassicSimilarity], result of:
      0.06973162 = score(doc=1330,freq=6.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.39907667 = fieldWeight in 1330, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.046875 = fieldNorm(doc=1330)
  0.33333334 = coord(1/3)

Abstract

This article reports on the development of a novel method for the analysis of Web logs. The method uses techniques that look for similarities between queries and identify sequences of query transformation. It allows sequences of query transformations to be represented as graphical networks, thereby giving a richer view of search behavior than is possible with the usual sequential descriptions. We also perform a basic analysis to study the correlations between observed transformation codes, with results that appear to show evidence of behavior habits. The method was developed using transaction logs from the Excite search engine to provide a tool for an ongoing research project that is endeavoring to develop a greater understanding of Web-based searching by the general public.

0.013419857 = product of:
  0.04025957 = sum of:
    0.04025957 = weight(_text_:search in 1067) [ClassicSimilarity], result of:
      0.04025957 = score(doc=1067,freq=2.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.230407 = fieldWeight in 1067, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.046875 = fieldNorm(doc=1067)
  0.33333334 = coord(1/3)

Abstract

In this paper we combine computer vision and data mining techniques to model high-level concepts for image retrieval, on the basis of basic perceptual features of the human visual system. High-level concepts related to these features are learned and represented by means of a set of fuzzy association rules. The concepts so acquired can be used for image retrieval with the advantage that it is not needed to provide an image as a query. Instead, a query is formulated by using the labels that identify the learned concepts as search terms, and the retrieval process calculates the relevance of an image to the query by an inference mechanism. An additional feature of our methodology is that it can capture user's subjectivity. For that purpose, fuzzy sets theory is employed to measure user's assessments about the fulfillment of a concept by an image.

0.011183213 = product of:
  0.03354964 = sum of:
    0.03354964 = weight(_text_:search in 804) [ClassicSimilarity], result of:
      0.03354964 = score(doc=804,freq=2.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.19200584 = fieldWeight in 804, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=804)
  0.33333334 = coord(1/3)

Abstract

Extracting content from text continues to be an important research problem for information processing and management. Approaches to capture the semantics of text-based document collections may be based on Bayesian models, probability theory, vector space models, statistical models, or even graph theory. As the volume of digitized textual media continues to grow, so does the need for designing robust, scalable indexing and search strategies (software) to meet a variety of user needs. Knowledge extraction or creation from text requires systematic yet reliable processing that can be codified and adapted for changing needs and environments. This book will draw upon experts in both academia and industry to recommend practical approaches to the purification, indexing, and mining of textual information. It will address document identification, clustering and categorizing documents, cleaning text, and visualizing semantic models of text.

0.011183213 = product of:
  0.03354964 = sum of:
    0.03354964 = weight(_text_:search in 2533) [ClassicSimilarity], result of:
      0.03354964 = score(doc=2533,freq=2.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.19200584 = fieldWeight in 2533, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2533)
  0.33333334 = coord(1/3)

Abstract

Purpose - Since library storage has been increasing day by day, it is difficult for readers to find the books which interest them as well as representative booklists. How to utilize meaningful information effectively to improve the service quality of the digital library appears to be very important. The purpose of this paper is to provide a recommendation system architecture to promote digital library services in electronic libraries. Design/methodology/approach - In the proposed architecture, a two-phase data mining process used by association rule and clustering methods is designed to generate a recommendation system. The process considers not only the relationship of a cluster of users but also the associations among the information accessed. Findings - The process considered not only the relationship of a cluster of users but also the associations among the information accessed. With the advanced filter, the recommendation supported by the proposed system architecture would be closely served to meet users' needs. Originality/value - This paper not only constructs a recommendation service for readers to search books from the web but takes the initiative in finding the most suitable books for readers as well. Furthermore, library managers are expected to purchase core and hot books from a limited budget to maintain and satisfy the requirements of readers along with promoting digital library services.

0.0089465715 = product of:
  0.026839713 = sum of:
    0.026839713 = weight(_text_:search in 2222) [ClassicSimilarity], result of:
      0.026839713 = score(doc=2222,freq=2.0), product of:
        0.1747324 = queryWeight, product of:
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.05027291 = queryNorm
        0.15360467 = fieldWeight in 2222, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.475677 = idf(docFreq=3718, maxDocs=44218)
          0.03125 = fieldNorm(doc=2222)
  0.33333334 = coord(1/3)

Footnote

Part I, Infrastructure, has two chapters: Chapter 2 on crawling the Web and Chapter 3 an Web search and information retrieval. The second part of the book, containing chapters 4, 5, and 6, is the centerpiece. This part specifically focuses an machine learning in the context of hypertext. Part III is a collection of applications that utilize the techniques described in earlier chapters. Chapter 7 is an social network analysis. Chapter 8 is an resource discovery. Chapter 9 is an the future of Web mining. Overall, this is a valuable reference book for researchers and developers in the field of Web mining. It should be particularly useful for those who would like to design and probably code their own Computer programs out of the equations and pseudocodes an most of the pages. For a student, the most valuable feature of the book is perhaps the formal and consistent treatments of concepts across the board. For what is behind and beyond the technical details, one has to either dig deeper into the bibliographic notes at the end of each chapter, or resort to more in-depth analysis of relevant subjects in the literature. lf you are looking for successful stories about Web mining or hard-way-learned lessons of failures, this is not the book."

0.0068112854 = product of:
  0.020433856 = sum of:
    0.020433856 = product of:
      0.040867712 = sum of:
        0.040867712 = weight(_text_:22 in 1383) [ClassicSimilarity], result of:
          0.040867712 = score(doc=1383,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.23214069 = fieldWeight in 1383, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.046875 = fieldNorm(doc=1383)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Date

22. 3.2008 14:46:06

0.0045408574 = product of:
  0.013622572 = sum of:
    0.013622572 = product of:
      0.027245143 = sum of:
        0.027245143 = weight(_text_:22 in 1507) [ClassicSimilarity], result of:
          0.027245143 = score(doc=1507,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.15476047 = fieldWeight in 1507, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.03125 = fieldNorm(doc=1507)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Date

22. 4.2003 11:45:36

0.0045408574 = product of:
  0.013622572 = sum of:
    0.013622572 = product of:
      0.027245143 = sum of:
        0.027245143 = weight(_text_:22 in 2403) [ClassicSimilarity], result of:
          0.027245143 = score(doc=2403,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.15476047 = fieldWeight in 2403, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.03125 = fieldNorm(doc=2403)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Date

3. 5.1997 8:44:22

0.0034056427 = product of:
  0.010216928 = sum of:
    0.010216928 = product of:
      0.020433856 = sum of:
        0.020433856 = weight(_text_:22 in 1178) [ClassicSimilarity], result of:
          0.020433856 = score(doc=1178,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.116070345 = fieldWeight in 1178, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.0234375 = fieldNorm(doc=1178)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Content

"Ob man als Terrorist einen Anschlag gegen die Vereinigten Staaten plant, als Kassierer Scheine aus der Kasse unterschlägt oder für bestimmte Produkte besonders gerne Geld ausgibt - einen Unterschied macht Data-Mining-Software da nicht. Solche Programme analysieren riesige Daten- mengen und fällen statistische Urteile. Mit diesen Methoden wollen nun die For- scher des "Information Awaren in den Vereinigten Staaten Spuren von Terroristen in den Datenbanken von Behörden und privaten Unternehmen wie Kreditkartenfirmen finden. 200 Millionen Dollar umfasst der Jahresetat für die verschiedenen Forschungsprojekte. Dass solche Software in der Praxis funktioniert, zeigen die steigenden Umsätze der Anbieter so genannter Customer-Relationship-Management-Software. Im vergangenen Jahr ist das Potenzial für analytische CRM-Anwendungen laut dem Marktforschungsinstitut IDC weltweit um 22 Prozent gewachsen, bis zum Jahr 2006 soll es in Deutschland mit einem jährlichen Plus von 14,1 Prozent so weitergehen. Und das trotz schwacher Konjunktur - oder gerade deswegen. Denn ähnlich wie Data-Mining der USRegierung helfen soll, Terroristen zu finden, entscheiden CRM-Programme heute, welche Kunden für eine Firma profitabel sind. Und welche es künftig sein werden, wie Manuela Schnaubelt, Sprecherin des CRM-Anbieters SAP, beschreibt: "Die Kundenbewertung ist ein zentraler Bestandteil des analytischen CRM. Sie ermöglicht es Unternehmen, sich auf die für sie wichtigen und richtigen Kunden zu fokussieren. Darüber hinaus können Firmen mit speziellen Scoring- Verfahren ermitteln, welche Kunden langfristig in welchem Maße zum Unternehmenserfolg beitragen." Die Folgen der Bewertungen sind für die Betroffenen nicht immer positiv: Attraktive Kunden profitieren von individuellen Sonderangeboten und besonderer Zuwendung. Andere hängen vielleicht so lauge in der Warteschleife des Telefonservice, bis die profitableren Kunden abgearbeitet sind. So könnte eine praktische Umsetzung dessen aussehen, was SAP-Spreche-rin Schnaubelt abstrakt beschreibt: "In vielen Unternehmen wird Kundenbewertung mit der klassischen ABC-Analyse durchgeführt, bei der Kunden anhand von Daten wie dem Umsatz kategorisiert werden. A-Kunden als besonders wichtige Kunden werden anders betreut als C-Kunden." Noch näher am geplanten Einsatz von Data-Mining zur Terroristenjagd ist eine Anwendung, die heute viele Firmen erfolgreich nutzen: Sie spüren betrügende Mitarbeiter auf. Werner Sülzer vom großen CRM-Anbieter NCR Teradata beschreibt die Möglichkeiten so: "Heute hinterlässt praktisch jeder Täter - ob Mitarbeiter, Kunde oder Lieferant - Datenspuren bei seinen wirtschaftskriminellen Handlungen. Es muss vorrangig darum gehen, einzelne Spuren zu Handlungsmustern und Täterprofilen zu verdichten. Das gelingt mittels zentraler Datenlager und hoch entwickelter Such- und Analyseinstrumente." Von konkreten Erfolgen sprich: Entlas-sungen krimineller Mitarbeiter-nach Einsatz solcher Programme erzählen Unternehmen nicht gerne. Matthias Wilke von der "Beratungsstelle für Technologiefolgen und Qualifizierung" (BTQ) der Gewerkschaft Verdi weiß von einem Fall 'aus der Schweiz. Dort setzt die Handelskette "Pick Pay" das Programm "Lord Lose Prevention" ein. Zwei Monate nach Einfüh-rung seien Unterschlagungen im Wert von etwa 200 000 Franken ermittelt worden. Das kostete mehr als 50 verdächtige Kassiererinnen und Kassierer den Job.

0.0034056427 = product of:
  0.010216928 = sum of:
    0.010216928 = product of:
      0.020433856 = sum of:
        0.020433856 = weight(_text_:22 in 1833) [ClassicSimilarity], result of:
          0.020433856 = score(doc=1833,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.116070345 = fieldWeight in 1833, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.0234375 = fieldNorm(doc=1833)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Date

11. 5.2008 19:49:22

0.0022704287 = product of:
  0.006811286 = sum of:
    0.006811286 = product of:
      0.013622572 = sum of:
        0.013622572 = weight(_text_:22 in 1789) [ClassicSimilarity], result of:
          0.013622572 = score(doc=1789,freq=2.0), product of:
            0.17604718 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.05027291 = queryNorm
            0.07738023 = fieldWeight in 1789, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.015625 = fieldNorm(doc=1789)
      0.5 = coord(1/2)
  0.33333334 = coord(1/3)

Date

23. 3.2008 19:10:22