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Abstract

<META> tags are used to create meta-information, or information about the information in a Web site. There are many types of <META> tags, but those most relevant to indexing are the description and keyword tags. Description tags provide a short summary of the site contents that are often displayed by search engines when they list search results. Keyword tags are used to define words or phrases that someone using a search engine might use to look for relevant sites. <META> tags are of interest to indexers for two reasons. They provide a means of making your indexing business Web site more visible to those searching the Web for indexing services, and they offer indexers a potential new source of work: writing keyword and description tags for Web site developers and companies with Web sites. <META> tag writing makes good use of an indexer's ability to choose relevant key terms, and the closely related skill of abstracting: conveying the essence of a document in a sentence or two.

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Abstract

In this chapter we turn to embedded indexing for the Internet, frequently called Web indexing. We will define Web indexes; describe the structure of entries for Web indexes; present some of the challenges that Web indexers face; and compare Web indexes to search engines. One of the difficulties in defining Web indexes is their relative newness. The first pages were placed on the World Wide Web in 1991 when Tim Berners Lee, its founder, uploaded four files. We are in a period of transition, moving from using well-established forms of writing and communications to others that are still in their infancy. Paramount among these is the Web. For indexers, this is an uncharted voyage where we must jettison firmly established ideas while developing new ones. Where the voyage will end is anyone's guess.

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Abstract

Users of the Information Superhighway need signposts to find their way to appropriate, accurate and current information. Given the sheer quantity of information, intellectual indexing is more relevant than ever, complementing and augmenting automatic keyword indexing. Signposts come in various forms including browser bookmarks, local, on-site and remote lists, indexes and directories, temporary search engine results, and metadata. The considerable body of theory on vocabulary control for online database searching can be adapted to index construction for the Internet. At the same time, there are unresolved issues concerning information quality, indexing decisions, and standards

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Footnote

Rez. in: Indexer 22(2000) no.1, S.51 (R. Davis)

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Abstract

Do indexers really need Web sites? No, they do not. Indexers do not need computers either. Indexes can be done on cards; networking can be done at conferences; and marketing can be done with cold calls. But, just as email has become indispensable to communication, and computers have become essential to indexing, so Web sites have become more and more necessary for all types of businesses, particularly small companies with small advertising budgets, like indexing businesses. The amount of business being conducted on the Web is increasing exponentially. Publishers, packagers, and other potential clients are beginning to search the Web for indexers. Why not participate in e-commerce, the newest way of doing business? A good Web site not only helps you obtain work, it increases your professional reputation and helps you influence the future of indexing. You can use your site as an online resume, to display a list of all the books you have indexed in the past year, to provide examples of your work, and to network with others. You can use it to express your philosophy of indexing, to teach others about indexing, and to make your voice heard on issues affecting the indexing profession. Not all indexers need Web sites, but active, involved, and far-sighted indexers, like you, do!