Search (7 results, page 1 of 1)

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Abstract

The paper delineates and explains an emerging, but significant, form of digital information seeking behaviour among information consumers, which the authors have called 'bouncing'. The evidence for this behaviour has emerged from five years of deep log analysis studies - an advanced form of transaction log analysis - of a wide range of users of digital information resources. Much of the evidence and discussion provided comes from the scholarly communication field. Two main bouncing metrics were applied in the log studies: site penetration, which is the number of items or pages viewed in a session, and return visits. The evidence shows that (1) a high proportion of people view just a few items or pages during a visit to a site and, (2) a high proportion of visitors either do not come back to the site or they did so infrequently. Typically those who penetrated a site least tended to return the least frequently. These people are termed 'bouncers'. They bounce into the site and then bounce out again, presumably, to another site, as a high proportion of them do not appear to come back again. Possible explanations - negative and positive, for the form of behaviour are discussed.

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Abstract

In the UK, both anecdotal and research evidence points to ever greater and more sophisticated use of the Web to provide health information and advice. The study reported here adds to this research with an online survey of Internet users' reported use of the Web to access information about health and their opinions about the advice that can be obtained there. Over a period of three weeks more than 1,300 people responded to an online questionnaire produced by The British Life and Internet Project; 81 per cent or 997 of the respondents were British. The prime purpose of the questionnaire was to obtain information on the characteristics of the users of health information Web sites, to obtain feedback regarding for what they used online health sites and what were the perceived outcomes associated with using online health information.

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Abstract

Purpose - This article is an edited version of a report commissioned by the British Library and JISC to identify how the specialist researchers of the future (those born after 1993) are likely to access and interact with digital resources in five to ten years' time. The purpose is to investigate the impact of digital transition on the information behaviour of the Google Generation and to guide library and information services to anticipate and react to any new or emerging behaviours in the most effective way. Design/methodology/approach - The study was virtually longitudinal and is based on a number of extensive reviews of related literature, survey data mining and a deep log analysis of a British Library and a JISC web site intended for younger people. Findings - The study shows that much of the impact of ICTs on the young has been overestimated. The study claims that although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the web. Originality/value - The paper reports on a study that overturns the common assumption that the "Google generation" is the most web-literate.

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Abstract

In the case of health information the quality and authenticity of the digital information have always been a matter of major concern for health and information professionals. This paper seeks to explore these concerns from the consumers' perspective. It addresses issues around the consumers' trust of health information. An online questionnaire was used to gather the data. Over a period of three weeks more than 1,300 people responded to the online questionnaire produced by The British Life and Internet Project: 81 per cent or 997 of the respondents were from the UK. A major finding was that half the respondents believed only some or even none of the health information found on the web and 45 per cent said that they had found misleading health information. This was found to be truer for respondents who surfed around. Thus respondents who used five or more sites to inform them were more likely to have found misleading information. Finally, data are presented to show that data collected from another independent study, conducted on behalf of the Department of Health, come to many of the same conclusions.

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Abstract

Evaluates, through deep log analysis, the impact of "Big Deal" agreements on the online searching behaviour of users of the Emerald digital library Web site, which provides access to more than 150 journals in the fields of business and information science. The purpose of the evaluation was to map the online information seeking behaviour of the digital library user and to see whether those signed-up to a Big Deal arrangement behaved any differently from the others. In general they did. The real surprise proved to be the strong consumer traits of the library's users. Research reported here refers to the first stage of a three-stage research project.

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Date

23. 2.2009 17:22:41

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Abstract

Purpose - This article aims to focus on usage data in respect to full-text downloads of journal articles, which is considered an important usage (satisfaction) metric by librarians and publishers. The purpose is to evaluate the evidence regarding full-text viewing by pooling together data on the full-text viewing of tens of thousands of users studied as part of a number of investigations of e-journal databases conducted during the Virtual Scholar research programme. Design/methodology/approach - The paper reviews the web logs of a number of electronic journal libraries including OhioLINK and ScienceDirect using Deep Log Analysis, which is a more sophisticated form of transactional log analysis. The frequency, characteristics and diversity of full-text viewing are examined. The article also features an investigation into the time spent online viewing full-text articles in order to get a clearer understanding of the significance of full-text viewing, especially in regard to reading. Findings - The main findings are that there is a great deal of variety amongst scholars in their full-text viewing habits and that a large proportion of views are very cursory in nature, although there is survey evidence to suggest that reading goes on offline. Originality/value - This is the first time that full-text viewing evidence is studied on such a large scale.