Search (62 results, page 1 of 4)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

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Abstract

Information retrieval (IR) research has developed considerably since the 1950's to include consideration of more cognitive, interactive and iterative processes during the interaction between humans and IR or Web systems (Ingwersen, 1992, 1996). Interactive search sessions by humans with IR systems have been depicted as interactive IR models (Saracevic, 1997). Human-IR system interaction is also modeled as taking place within the context of broader human information behavior (HIB) processes (Spink et al., 2002). Research into the human or cognitive (user modeling) aspects of IR is a growing body of research on user interactivity, task performance and measures for observing user interactivity. The task context and situational characteristics of users' searches and evaluation have also been identified as key elements in a user's interaction with an IR system (Cool and Spink, 2002; Vakkari, 2003). Major theorized interactive IR models have been proposed relating to the single search episode, including Ingwersen's (1992,1996) Cognitive Model of IR Interaction, Belkin et al.'s (1995) Episodic Interaction Model, and Saracevic's (1996,1997) Stratified Model of IR Interaction. In this chapter we examine Saracevic's Stratified Model of IR Interaction and extend the model within the framework of cognitive IR (CIR) to depict CIR as a multitasking process. This chapter provides a new direction for CIR research by conceptualizing IR with a multitasking context. The next section of the chapter defines the concept of multitasking in the cognitive sciences and Section 3 discusses the emerging understanding of multitasking information behavior. In Section 4, cognitive IR is depicted within a multitasking framework using Saracevic's (1996, 1997) Stratified Model of IR Interaction. In Section 5, we link information searching and seeking models together, via Saracevic's Stratified Model of IR Interaction, but starting with a unitask model of HIB. We begin to model multitasking in cognitive IR in Section 6. In Sections 7 and 8, we increase the complexity of our developing multitasking model of cognitive IR by adding coordinating mechanisms, including feedback loops. Finally, in Section 9, we conclude the chapter and indicate future directions for further research.

Date

19. 1.2007 12:55:22

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Abstract

The subject of context has received a great deal of attention in the information retrieval (IR) literature over the past decade, primarily in studies of information seeking and IR interactions. Recently, attention to context in IR has expanded to address new problems in new environments. In this paper we outline five overlapping dimensions of context which we believe to be important constituent elements and we discuss how they are related to different issues in IR research. The papers in this special issue are summarized with respect to how they represent work that is being conducted within these dimensions of context. We conclude with future areas of research which are needed in order to fully understand the multidimensional nature of context in IR.

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Abstract

Multimedia is proliferating on Web sites, as the Web continues to enhance the integration of multimedia and textual information. In this paper we examine trends in multimedia Web searching by Excite users from 1997 to 2001. Results from an analysis of 1,025,910 Excite queries from 2001 are compared to similar Excite datasets from 1997 to 1999. Findings include: (1) queries per multimedia session have decreased since 1997 as a proportion of general queries due to the introduction of multimedia buttons near the query box, (2) multimedia queries identified are longer than non-multimedia queries, and (3) audio queries are more prevalent than image or video queries in identified multimedia queries. Overall, we see multimedia Web searching undergoing major changes as Web content and searching evolves.

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Abstract

Search engines fail to make a clear distinction between items of varying relevance when presenting search results to users. Instead, they rely on the user of the system to estimate which items are relevant, partially relevant, or not relevant. The user of the system is given the task of distinguishing between documents that are relevant to different degrees. This process often hinders the accessibility of relevant or partially relevant documents, particularly when the results set is large and documents of varying relevance are scattered throughout the set. In this paper, we present a clustering scheme that groups documents within relevant, partially relevant, and not relevant regions for a given search. A clustering algorithm accomplishes the task of clustering documents based on relevance. The clusters were evaluated by end-users issuing categorical, interval, and descriptive relevance judgments for the documents returned from a search. The degree of overlap between users and the system for each of the clustered regions was measured to determine the overall effectiveness of the algorithm. This research showed that clustering documents on the Web by regions of relevance is highly necessary and quite feasible.

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Abstract

The dichotomous bipolar approach to relevance has produced an abundance of information retrieval (M) research. However, relevance studies that include consideration of users' partial relevance judgments are moving to a greater relevance clarity and congruity to impact the design of more effective [R systems. The study reported in this paper investigates the various regions of across a distribution of users' relevance judgments, including how these regions may be categorized, measured, and evaluated. An instrument was designed using four scales for collecting, measuring, and describing enduser relevance judgments. The instrument was administered to 21 end-users who conducted searches on their own information problems and made relevance judgments on a total of 1059 retrieved items. Findings include: (1) overlapping regions of relevance were found to impact the usefulness of precision ratios as a measure of IR system effectiveness, (2) both positive and negative levels of relevance are important to users as they make relevance judgments, (3) topicality was used more to reject rather than accept items as highly relevant, (4) utility was more used to judge items highly relevant, and (5) the nature of relevance judgment distribution suggested a new IR evaluation measure-median effect. Findings suggest that the middle region of a distribution of relevance judgments, also called "partial relevance," represents a key avenue for ongoing study. The findings provide implications for relevance theory, and the evaluation of IR systems

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Abstract

Develops a theoretical framework for expressing the nature of feedback as a critical process in interactive information retrieval. Feedback concepts from cybernetics and social sciences perspectives are used to develop a concept of information feedback applicable to information retrieval. Adapts models from human-computer interaction and interactive information retrieval as a framework for studying the manifestations of feedback in information retrieval. Presents results from an empirical study of real-life interactions between users, professional mediators and an information retrieval system computer. Presents data involving 885 feedback loops classified in 5 categories. Presents a connection between the theoretical framework and empirical observations and provides a number of pragmatic and research suggestions

Footnote

Contribution to a special section of articles related to human-computer interaction and information retrieval

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Abstract

State of the art review of the mechanisms of feedback in information retrieval (IR) in terms of feedback concepts and models in cybernetics and social sciences. Critically evaluates feedback research based on the traditional IR models and comparing the different approaches to automatic relevance feedback techniques, and feedback research within the framework of interactive IR models. Calls for an extension of the concept of feedback beyond relevance feedback to interactive feedback. Cites specific examples of feedback models used within IR research and presents 6 challenges to future research

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Abstract

Query reformulation is a key user behavior during Web search. Our research goal is to develop predictive models of query reformulation during Web searching. This article reports results from a study in which we automatically classified the query-reformulation patterns for 964,780 Web searching sessions, composed of 1,523,072 queries, to predict the next query reformulation. We employed an n-gram modeling approach to describe the probability of users transitioning from one query-reformulation state to another to predict their next state. We developed first-, second-, third-, and fourth-order models and evaluated each model for accuracy of prediction, coverage of the dataset, and complexity of the possible pattern set. The results show that Reformulation and Assistance account for approximately 45% of all query reformulations; furthermore, the results demonstrate that the first- and second-order models provide the best predictability, between 28 and 40% overall and higher than 70% for some patterns. Implications are that the n-gram approach can be used for improving searching systems and searching assistance.

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Abstract

This paper outlines the relation between philosophy of information (PI) and human information behavior (HIB). In this paper, we first briefly outline the basic constructs and approaches of PI and HIB. We argue that a strong relation exists between PI and HIB, as both are exploring the concept of information and premise information as a fundamental concept basic to human existence. We then exemplify that a heuristic approach to PI integrates the HIB view of information as a cognitive human-initiated process by presenting a specific cognitive architecture for information initiation based on modular notion from HIB/evolutionary psychology and the vacuum mechanism from PI.

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Abstract

The Naval Postgraduate School (NPS) is a military university educating officers from the United States and 40 foreign countries. To investigate the NPS information environment a large study obtained data on the range of information needs and behaviors of NPS personnel. The specific aim of the study was to supply organizational units with qualitative data specific to their client base, enabling them to improve campus systems and information services. Facilitators from the NPS Organizational Support Division conducted eighteen (18) focus groups during Spring Quarter 1998. Transcribed focus group sessions were analyzed using NUDIST software to identify key issues and results emerging from the data set. Categories of participants' information needs were identified, including an analysis of key information issues across the NPS campus. Use of Internet resources, other trusted individuals, and electronic indexes and abstracts ranked high among information sources used by NPS personnel. A picture emerges of a campus information environment poorly understood by the academic community. The three groups (students, staff and faculty) articulated different concerns and look to different sources to satisfy their information needs. Participants' information seeking problems centered on: (1) housing, registration and scheduling, computing and the quality of information available on the campus computer network, (2) an inability to easily disseminate information quickly to an appropriate campus audience, and (3) training in new information access technologies, and (4) the general lack of awareness of library resources and services. The paper discusses a method for more effectively disseminating information throughout the campus. Implications for the development of information seeking models and a model of the NPS information environment are discussed

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Abstract

In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.

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Abstract

Major Web search engines, such as AItaVista, are essential tools in the quest to locate online information. This article reports research that used transaction log analysis to examine the characteristics and changes in AItaVista Web searching that occurred from 1998 to 2002. The research questions we examined are (1) What are the changes in AItaVista Web searching from 1998 to 2002? (2) What are the current characteristics of AItaVista searching, including the duration and frequency of search sessions? (3) What changes in the information needs of AItaVista users occurred between 1998 and 2002? The results of our research show (1) a move toward more interactivity with increases in session and query length, (2) with 70% of session durations at 5 minutes or less, the frequency of interaction is increasing, but it is happening very quickly, and (3) a broadening range of Web searchers' information needs, with the most frequent terms accounting for less than 1% of total term usage. We discuss the implications of these findings for the development of Web search engines.

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Abstract

In this issue we begin with the first of four parts of a five part series of papers by Spink, Wilson, Ford, Foster, and Ellis. Spink, et alia, in the first section of this report set forth the design of a project to test whether existing models of the information search process are appropriate for an environment of mediated successive searching which they believe characterizes much information seeking behavior. Their goal is to develop an integrated model of the process. Data were collected from 198 individuals, 87 in Texas and 111 in Sheffield in the U.K., with individuals with real information needs engaged in interaction with operational information retrieval systems by use of transaction logs, recordings of interactions with intermediaries, pre, and post search interviews, questionnaire responses, relevance judgments of retrieved text, and responses to a test of cognitive styles. Questionnaires were based upon the Kuhlthau model, the Saracevic model, the Ellis model, and incorporated a visual analog scale to avoid a consistency bias.

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Abstract

New Directions in Cognitive Information Retrieval (IR) gathers user or cognitive approaches to IR research into one volume. The group of researchers focus on a middleground perspective between system and user. They ask the question: What is the nexus between the wider context of why and how humans behave when seeking information and the technological and other constraints that determine the interaction between user and machine? These researchers' concern for the application of user/cognitive-oriented research to IR system design thus serves as a meeting ground linking computer scientists with their largely system performance concerns and the social science research that examines human information behavior in the wider context of how human perception and cognitive mechanisms function, and the work and social frameworks in which we live. The researchers in this volume provide an in-depth revaluation of the concepts that form the basis of current IR retrieval system design. Current IR systems are in a certain sense based on design conceptualizations that view - the user's role in the user-system interaction as an input and monitoring mechanism for system performance; - the system's role in the user-system interaction as a data acquisition system, not an information retrieval system; and - the central issue in the user-system interaction as the efficacy of the system's matching algorithms, matching the user request statement to representations of the document set contained in the system's database. But the era of matching-focused approaches to interactive IR appears to be giving way to a concern for developing interactive systems to facilitate collaboration between users in the performance of their work and social tasks. There is room for cognitive approaches to interaction to break in here.

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Abstract

Humans have used electronic information retrieval (IR) systems for more than 50 years as they evolved from experimental systems to full-scale Web search engines and digital libraries. The fields of library and information science (LIS), cognitive science, human factors and computer science have historically been the leading disciplines in conducting research that seeks to model human interaction with IR systems for all kinds of information related behaviors. As technology problems have been mastered, the theoretical and applied framework for studying human interaction with IR systems has evolved from systems-centered to more user-centered, or cognitive-centered approaches. However, cognitive information retrieval (CIR) research that focuses on user interaction with IR systems is still largely under-funded and is often not included at computing and systems design oriented conferences. But CIR-focused research continues, and there are signs that some IR systems designers in academia and the Web search business are realizing that user behavior research can provide valuable insights into systems design and evaluation. The goal of our book is to provide an overview of new CIR research directions. This book does not provide a history of the research field of CIR. Instead, the book confronts new ways of looking at the human information condition with regard to our increasing need to interact with IR systems. The need has grown due to a number of factors, including the increased importance of information to more people in this information age. Also, IR was once considered document-oriented, but has now evolved to include multimedia, text, and other information objects. As a result, IR systems and their complexity have proliferated as users and user purposes for using them have also proliferated. Human interaction with IR systems can often be frustrating as people often lack an understanding of IR system functionality.

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Abstract

In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80% of Web queries are informational in nature, with about 10% each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74%. Of the remaining 25% of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss how search engines can use knowledge of user intent to provide more targeted and relevant results in Web searching.

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Abstract

Describes a model of information seeking behaviour that views the information search process as proceeding through a series of cognitive states through which users progressively refine and reformulate their information problem. The model suggests that searches have several stages which evolve from vague and uncertain to clearer and directed and finally to focused and confident

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Abstract

The relationship between user characteristics and the outcome of an online search is a growing area of investigation. Reports results of a study which examined use characteristics during mediated online searching in an academic environment, which related to online search outcome. Results of the study indicate that the academic status of the users and their experience of a prior online search on their information problem was significantly related to the online search outcome