Search (5 results, page 1 of 1)

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Abstract

Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.

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Abstract

Investigates how linkage environments in a hypertext based bibliographic retrieval system affect retrieval performance for novice and experienced searchers, 2 systems, 1 with inter record linkages to authors and descriptors and 1 that also included title and abstract keywords, were tested. No significant differences in retrieval performance and system usage were found for most search tests. The enhanced system did provide better performance where title and abstract keywords provided the most direct access to relevant records. The findings have implications for the design of bilbiographic information retrieval systems using hypertext linkages

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Abstract

This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.

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Abstract

This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.

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Source

Journal of the American Society for Information Science. 46(1995) no.1, S.22-29