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  1. Web-2.0-Dienste als Ergänzung zu algorithmischen Suchmaschinen (2008) 0.05 
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    RSWK
    World Wide Web 2.0 / Suchmaschine
    Subject
    World Wide Web 2.0 / Suchmaschine
  2. Günther, J.S.: Erfolgreiches Onlinemarketing mit Google : Suchmaschinenoptimierung und Suchmaschinenmarketing verstehen und zielsicher einsetzen (2009) 0.04 
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    Abstract
    Proaktives Suchmaschinenmarketing ist für den Erfolg eines kommerziellen Internetauftrittes unabdingbar - und Google ist dafür das Mittel der Wahl. Detailliert werden die Faktoren für eine erfolgreiche Platzierung einer Webseite in den organischen Suchergebnissen von Google und der Einsatz von Google AdWords untersucht. Dabei werden Aspekte wie Keyword-Recherche, Usability, Web 2.0, Nutzerverhatten, Landing Pages und Social Media Optimization thematisiert. Auch Manipulationsmöglichkeiten und Risiken des Einsatzes werden aufgezeigt und bewertet.
  3. Peters, I.: Folksonomies und kollaborative Informationsdienste : eine Alternative zur Websuche? (2011) 0.04 
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    Abstract
    Folksonomies ermöglichen den Nutzern in Kollaborativen Informationsdiensten den Zugang zu verschiedenartigen Informationsressourcen. In welchen Fällen beide Bestandteile des Web 2.0 am besten für das Information Retrieval geeignet sind und wo sie die Websuche ggf. ersetzen können, wird in diesem Beitrag diskutiert. Dazu erfolgt eine detaillierte Betrachtung der Reichweite von Social-Bookmarking-Systemen und Sharing-Systemen sowie der Retrievaleffektivität von Folksonomies innerhalb von Kollaborativen Informationsdiensten.
  4. Großjohann, K.: Gathering-, Harvesting-, Suchmaschinen (1996) 0.03 
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    Date
    7. 2.1996 22:38:41
    Pages
    22 S
  5. Höfer, W.: Detektive im Web (1999) 0.03 
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    Date
    22. 8.1999 20:22:06
  6. Rensman, J.: Blick ins Getriebe (1999) 0.03 
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    Date
    22. 8.1999 21:22:59
  7. Stock, M.; Stock, W.G.: Recherchieren im Internet (2004) 0.03 
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    Date
    27.11.2005 18:04:22
  8. ap: Suchmaschinen in neuem Gewand : Metaspinner kennt 600 Millionen Seiten (1999) 0.02 
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    Date
    3. 5.1997 8:44:22
  9. Auf der Suche nach Suchmaschinen (1996) 0.02 
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    Source
    Cogito. 12(1996) H.5, S.19-22
  10. Bager, J.: Weniger ist mehr : Internet-Suchmaschinen richtig einsetzen (1998) 0.02 
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    Date
    29.12.1998 11:22:00
  11. Lob, S.: Per Mausklick auf die neusten Nachrichten : Internet-Suchmaschinen liefern Presse-Überblicke und stellen persönliche Zeitungen zusammen (1998) 0.02 
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    Date
    29.12.1998 11:22:25
  12. Hannemann, M.: Online ins Schlaraffenland der Wissenschaft : Literatur-Recherche im Internet ist ein teures Unterfangen ohne Erfolgsgarantie - Doch wer systematisch sucht, gelangt zügig ans Ziel (1999) 0.02 
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    Date
    3. 5.1997 8:44:22
  13. Hentschel, A.; Schmidt, M.: Google: erste Krise (2008) 0.02 
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    Abstract
    Die Nummer eins der Suchmaschinen strauchelt. Die Erfolgsstory von Web 2.0 und Social Networks bereitet Google Probleme. Der Gigant sieht seine Nutzer nicht mehr
    Content
    "Am 7. September feiert die Google-Seite ihren zehnten Geburtstag. Die Bilanz dieser Dekade ist durchaus überwältigend. Gerade bescheinigte das Marktforschungs-Unternehmen comScore Google einen Anteil von 61,6 Prozent am weltweiten Suchmaschinen-Markt. Der Gigant aus Mountain View machte letztes Jahr 16,5 Milliarden US-Dollar Umsatz und erwirtschaftete 4,2 Milliarden US-Dollar Gewinn - gegenüber 2006 ein Plus von bemerkenswerten 30 Prozent. Viele Gründe zum Feiern. Eigentlich. Doch die Stimmung beim weltgrößten Suchmaschinen-Betreiber ist getrübt. Die gleichen Marktforscher sagen Google nämlich ein Ende der glorreichen Zeiten voraus. Die Gründe: Die User verstecken sich vor Google, klicken seltener auf Werbebanner und achten stärker denn je auf ihre Privatsphäre im Internet. In den USA schrumpfte das Anzeigengeschäft allein von Dezember 2007 bis Januar 2008 um sieben Prozent. Der Aktienkurs der Suchmaschine brach ob dieser Zurückhaltung ein, seit letztem November verlor Google 40 Prozent seines Börsenwertes - immerhin 80 Milliarden US-Dollar. Das rückläufige Geschäft verdeutlicht ein gravierendes Problem. Es wird für Google immer schwerer, Werbung dort einzublenden, wo die Webnutzer sind. Die Platzierung funktioniert vereinfacht so: Um seinen Webseitenindex aktuell zu halten, schickt Google Crawler durch das Web. Sie erfassen für das Indizierungs-Programm Google-bot die Inhalte der Webseiten - anhand häufig auftauchender Begriffe sowie von Content- und Title-Tags. So weiß Google, auf welchen Seiten welche Inhalte stehen und kann passende Werbung schalten. In Zeiten dröger HTML-Seiten war das mehr als ausreichend. Doch das Web hat sich schneller geändert als Google seinen Googlebot. Der nämlich kann nicht alle Seitenformate erfassen. Die Inhalte von Flash-Dateien und dynamischen Webseiten etwa bleiben außen vor, zielgenaue Werbung lässt sich hier nicht schalten. Dummerweise boomen ausgerechnet diese Formate im populären "Web 2.0". Eigentlich ein rein technisches Problem, für das die Suchmaschine noch keine Lösung hat.
  14. Lanvent, A.: Licht im Daten Chaos (2004) 0.02 
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    Object
    Findword 2.0
  15. Wätjen, H.-J.: Mensch oder Maschine? : Auswahl und Erschließung vonm Informationsressourcen im Internet (1996) 0.02 
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    Date
    2. 2.1996 15:40:22
  16. Loeper, D. von: Sherlock Holmes im Netz (1997) 0.02 
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    Date
    22. 2.1997 19:50:29
  17. Hüskes, R.; Kleber, D.: ¬Den Server im Griff (1999) 0.02 
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    Date
    22. 8.1999 21:21:10
  18. Eggeling, T.; Kroschel, A.: Alles finden im Web (2000) 0.02 
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    Date
    9. 7.2000 14:06:22
  19. Poulakos, I.: ¬"Die Leute suchen immer dasselbe" (2001) 0.02 
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    Date
    18. 1.1997 12:15:22
  20. Sauer, D.: Alles schneller finden (2001) 0.02 
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    Date
    11.11.2001 17:25:22

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