Search (90 results, page 1 of 5)

  • × year_i:[2000 TO 2010}
  • × theme_ss:"Suchmaschinen"
  1. Web-2.0-Dienste als Ergänzung zu algorithmischen Suchmaschinen (2008) 0.05 
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    RSWK
    World Wide Web 2.0 / Suchmaschine
    Subject
    World Wide Web 2.0 / Suchmaschine
  2. Günther, J.S.: Erfolgreiches Onlinemarketing mit Google : Suchmaschinenoptimierung und Suchmaschinenmarketing verstehen und zielsicher einsetzen (2009) 0.04 
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    Abstract
    Proaktives Suchmaschinenmarketing ist für den Erfolg eines kommerziellen Internetauftrittes unabdingbar - und Google ist dafür das Mittel der Wahl. Detailliert werden die Faktoren für eine erfolgreiche Platzierung einer Webseite in den organischen Suchergebnissen von Google und der Einsatz von Google AdWords untersucht. Dabei werden Aspekte wie Keyword-Recherche, Usability, Web 2.0, Nutzerverhatten, Landing Pages und Social Media Optimization thematisiert. Auch Manipulationsmöglichkeiten und Risiken des Einsatzes werden aufgezeigt und bewertet.
  3. Stock, M.; Stock, W.G.: Recherchieren im Internet (2004) 0.03 
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    Date
    27.11.2005 18:04:22
  4. MacLeod, R.: Promoting a subject gateway : a case study from EEVL (Edinburgh Engineering Virtual Library) (2000) 0.02 
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    Date
    22. 6.2002 19:40:22
  5. Back, J.: ¬An evaluation of relevancy ranking techniques used by Internet search engines (2000) 0.02 
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    Date
    25. 8.2005 17:42:22
  6. Bawden, D.: Google and the universe of knowledge (2008) 0.02 
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    Date
    7. 6.2008 16:22:20
  7. Hentschel, A.; Schmidt, M.: Google: erste Krise (2008) 0.02 
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    Abstract
    Die Nummer eins der Suchmaschinen strauchelt. Die Erfolgsstory von Web 2.0 und Social Networks bereitet Google Probleme. Der Gigant sieht seine Nutzer nicht mehr
    Content
    "Am 7. September feiert die Google-Seite ihren zehnten Geburtstag. Die Bilanz dieser Dekade ist durchaus überwältigend. Gerade bescheinigte das Marktforschungs-Unternehmen comScore Google einen Anteil von 61,6 Prozent am weltweiten Suchmaschinen-Markt. Der Gigant aus Mountain View machte letztes Jahr 16,5 Milliarden US-Dollar Umsatz und erwirtschaftete 4,2 Milliarden US-Dollar Gewinn - gegenüber 2006 ein Plus von bemerkenswerten 30 Prozent. Viele Gründe zum Feiern. Eigentlich. Doch die Stimmung beim weltgrößten Suchmaschinen-Betreiber ist getrübt. Die gleichen Marktforscher sagen Google nämlich ein Ende der glorreichen Zeiten voraus. Die Gründe: Die User verstecken sich vor Google, klicken seltener auf Werbebanner und achten stärker denn je auf ihre Privatsphäre im Internet. In den USA schrumpfte das Anzeigengeschäft allein von Dezember 2007 bis Januar 2008 um sieben Prozent. Der Aktienkurs der Suchmaschine brach ob dieser Zurückhaltung ein, seit letztem November verlor Google 40 Prozent seines Börsenwertes - immerhin 80 Milliarden US-Dollar. Das rückläufige Geschäft verdeutlicht ein gravierendes Problem. Es wird für Google immer schwerer, Werbung dort einzublenden, wo die Webnutzer sind. Die Platzierung funktioniert vereinfacht so: Um seinen Webseitenindex aktuell zu halten, schickt Google Crawler durch das Web. Sie erfassen für das Indizierungs-Programm Google-bot die Inhalte der Webseiten - anhand häufig auftauchender Begriffe sowie von Content- und Title-Tags. So weiß Google, auf welchen Seiten welche Inhalte stehen und kann passende Werbung schalten. In Zeiten dröger HTML-Seiten war das mehr als ausreichend. Doch das Web hat sich schneller geändert als Google seinen Googlebot. Der nämlich kann nicht alle Seitenformate erfassen. Die Inhalte von Flash-Dateien und dynamischen Webseiten etwa bleiben außen vor, zielgenaue Werbung lässt sich hier nicht schalten. Dummerweise boomen ausgerechnet diese Formate im populären "Web 2.0". Eigentlich ein rein technisches Problem, für das die Suchmaschine noch keine Lösung hat.
  8. Lanvent, A.: Licht im Daten Chaos (2004) 0.02 
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    Object
    Findword 2.0
  9. Price, A.: Five new Danish subject gateways under development (2000) 0.02 
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    Date
    22. 6.2002 19:41:31
  10. Eggeling, T.; Kroschel, A.: Alles finden im Web (2000) 0.02 
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    Date
    9. 7.2000 14:06:22
  11. Poulakos, I.: ¬"Die Leute suchen immer dasselbe" (2001) 0.02 
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    Date
    18. 1.1997 12:15:22
  12. Sauer, D.: Alles schneller finden (2001) 0.02 
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    Date
    11.11.2001 17:25:22
  13. Breyer, K.: Kommerz statt Information (2002) 0.02 
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    Date
    9. 5.2002 21:21:22
  14. Macht, W.: Blogs im Heuhaufen (2007) 0.02 
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    Content
    "Regionale Suche Auch im weltumspannenden Internet ist das Lokale stets Trumpf: Vom Behördenwegweiser bis zum Programm meines Kinos um die Ecke ist alles jederzeit abrufbar. Zahlreiche regionale Tageszeitungen bieten inzwischen starke Regio-Portale an. Wer neu in einer Stadt ist, verreisen will oder nach Veranstaltungen in seiner Umgebung sucht, der findet einen guten Einstieg über den deutschen Marktführer unter den deutschen Regio-Portalen: MeineStadt.de (www.meinestadt.de). Dort sind 12.241 Städte sehr übersichtlich abgebildet und hilfreich nach Rubriken durchsuchbar. Media-Suche Das Internet lebt mittlerweile nicht zuletzt vom Web 2.0: Videos bei YouTube, Fotos bei Flickr, MP3-Songs bei MySpace... Allerdings erfassen klassische Suchmaschinen wie Google die neuen Medien nur mittelmäßig. Wer im nahezu unendlichen Meer von Bildern, Videos oder Musik navigieren möchte, findet dafür trotzdem zahlreiche Hilfsmittel. Zu den besten Findern gehören für Musikdateien Mpex (www.mpex.net) und Chime TV (www.chime.tv) für plattformübergreifende Suche in vielen gängigen Videoplattformen wie YouTube und MySpace.
  15. Arnold, A.: Jetzt finden Sie alles schneller (2005) 0.01 
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    Object
    Google Desktop 2.0
  16. Maurer, H.; Balke, T.; Kappe,, F.; Kulathuramaiyer, N.; Weber, S.; Zaka, B.: Report on dangers and opportunities posed by large search engines, particularly Google (2007) 0.01 
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    Abstract
    The aim of our investigation was to discuss exactly what is formulated in the title. This will of course constitute a main part of this write-up. However, in the process of investigations it also became clear that the focus has to be extended, not to just cover Google and search engines in an isolated fashion, but to also cover other Web 2.0 related phenomena, particularly Wikipedia, Blogs, and other related community efforts. It was the purpose of our investigation to demonstrate: - Plagiarism and IPR violation are serious concerns in academia and in the commercial world - Current techniques to fight both are rudimentary, yet could be improved by a concentrated initiative - One reason why the fight is difficult is the dominance of Google as THE major search engine and that Google is unwilling to cooperate - The monopolistic behaviour of Google is also threatening how we see the world, how we as individuals are seen (complete loss of privacy) and is threatening even world economy (!) In our proposal we did present a list of typical sections that would be covered at varying depth, with the possible replacement of one or the other by items that would emerge as still more important.
  17. Gardner, T.; Iannella, R.: Architecture and software solutions (2000) 0.01 
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    Date
    22. 6.2002 19:38:24
  18. Peereboom, M.: DutchESS : Dutch Electronic Subject Service - a Dutch national collaborative effort (2000) 0.01 
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    Date
    22. 6.2002 19:39:23
  19. Campbell, D.: Australian subject gateways : political and strategic issues (2000) 0.01 
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    22. 6.2002 19:41:16
  20. Hülsmann, M.: Profi-Suche : Suchdienste richtig nutzen (2001) 0.01 
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    Date
    11. 8.2001 14:19:22

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