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  • × author_ss:"Wang, H."
  • × year_i:[2020 TO 2030}
  1. Wang, H.; Song, Y.-Q.; Wang, L.-T.: Memory model for web ad effect based on multimodal features (2020) 0.00 
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    Abstract
    Web ad effect evaluation is a challenging problem in web marketing research. Although the analysis of web ad effectiveness has achieved excellent results, there are still some deficiencies. First, there is a lack of an in-depth study of the relevance between advertisements and web content. Second, there is not a thorough analysis of the impacts of users and advertising features on user browsing behaviors. And last, the evaluation index of the web advertisement effect is not adequate. Given the above problems, we conducted our work by studying the observer's behavioral pattern based on multimodal features. First, we analyze the correlation between ads and links with different searching results and further assess the influence of relevance on the observer's attention to web ads using eye-movement features. Then we investigate the user's behavioral sequence and propose the directional frequent-browsing pattern algorithm for mining the user's most commonly used browsing patterns. Finally, we offer the novel use of "memory" as a new measure of advertising effectiveness and further build an advertising memory model with integrated multimodal features for predicting the efficacy of web ads. A large number of experiments have proved the superiority of our method.
  2. Wang, P.; Ma, Y.; Xie, H.; Wang, H.; Lu, J.; Xu, J.: "There is a gorilla holding a key on the book cover" : young children's known picture book search strategies (2022) 0.00 
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    Abstract
    There is no information search system can assist young children's known picture book search needs since the information is not organized according to their cognitive abilities and needs. Therefore, this study explored young children's known picture book search strategies and extracted picture book search elements by simulating a search scenario and playing a picture book search game. The study found 29 elements children used to search for known picture books. Then, these elements are classified into three dimensions: The first dimension is the concept category of an element. The second dimension is an element's status in the story. The third dimension indicates where an element appears in a picture book. Additionally, it revealed a young children's general search strategy: Children first use auditory elements that they hear from the adults during reading. After receiving error returns, they add visual elements that they see by themselves in picture books. The findings can not only help to understand young children's known-item search and reformulation strategies during searching but also provide theoretical support for the development of a picture book information organization schema in the search system.
  3. Qin, H.; Wang, H.; Johnson, A.: Understanding the information needs and information-seeking behaviours of new-generation engineering designers for effective knowledge management (2020) 0.00 
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    Date
    20. 1.2015 18:30:22

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