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  • × theme_ss:"Suchmaschinen"
  1. Baker, N.: Seelenverkäufer oder Helden? : Ken Aulettas Buch über die weltbeherrschende Suchmaschine Google (2009) 0.01 
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    Content
    Aber denken Sie mal nach - wann haben Sie das letzte Mal auf eine dieser Anzeigen geklickt? Eigentlich noch nie? Ich auch nicht. Und doch verdiente Google im letzten Jahr 21,8 Milliarden Dollar, wovon 95 Prozent aus den AdWords- und AdSense-Anzeigen kamen. (Der kleine Rest kam aus Banner- und Video-Anzeigen und einigen anderen Produkten.) Diese plumpen, ziemlich aufdringlichen kleinen Anzeigen (denen Schönheit oder Humor abgehen, die wir von der Werbung für Fernsehen, Zeitschriften oder Radio gewöhnt sind) sind die Grundlage von Googles Finanzimperium, auch wenn das schwer zu glauben ist - ein Imperium der kommerziellen Querverweise. Die Werbeeinnahmen sorgen bei Google für hohe Aktienpreise, und das gibt dem Unternehmen absolute Handlungsfreiheit. Als 2006 Googles Aktienwert bei 132 Milliarden Dollar lag, wurde You- Tube für 1,65 Milliarden eingekauft. "Die können alles kaufen, was sie wollen, und Geld für alles mögliche rauswerfen", zitiert Auletta Irwin Gottlieb, den Chef von GroupM, einem der größten Konkurrenten Googles. Wenn Microsoft sich um DoubleClick bemüht, kann Google mal eben 3,1 Milliarden auf den Tisch legen und DoubleClick kaufen. Wenn Cloud Computing eine lukrative Investition zu sein scheint, dann kann Google 20 oder 50 oder auch 70 riesige Rechenzentren an geheimen Orten auf der ganzen Welt bauen, von denen jedes einzelne so viel Strom verbraucht wie eine Kleinstadt. Anfang des Monats gab Google den Kauf eines Unternehmens namens AdMob für 750 Millionen in Aktien bekannt; AdMob ist spezialisiert auf Bannerwerbung für Handys. "Wenn man mal eine gewisse Größe erreicht hat, muss man sich nach neuen Wachstumsmöglichkeiten umsehen", ließ sich Auletta von Ivan Seidenberg erklären, dem Geschäftsführer von Verizon. "Und dann mischt man sich in die Geschäftsbereiche von allen anderen ein." Jetzt versteht man auch, warum die von Auletta befragten Topmanager nicht gut auf Google zu sprechen sind.
  2. Perez, E.: dtSearch: the little search engine that could (2004) 0.01 
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    Source
    Online. 29(2005) no.1, S.28-
  3. Kiefer, A.: ¬Die Googlewhacker (2002) 0.01 
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    Date
    20. 3.2002 10:28:22
    Source
    Frankfurter Rundschau. Nr.66 vom 19.3.2002, S.29
  4. Stock, M.; Stock, W.G.: Recherchieren im Internet (2004) 0.01 
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    Date
    27.11.2005 18:04:22
  5. Kaeser, E.: ¬Das postfaktische Zeitalter (2016) 0.01 
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    Content
    "Es gibt Daten, Informationen und Fakten. Wenn man mir eine Zahlenreihe vorsetzt, dann handelt es sich um Daten: unterscheidbare Einheiten, im Fachjargon: Items. Wenn man mir sagt, dass diese Items stündliche Temperaturangaben der Aare im Berner Marzilibad bedeuten, dann verfüge ich über Information - über interpretierte Daten. Wenn man mir sagt, dies seien die gemessenen Aaretemperaturen am 22. August 2016 im Marzili, dann ist das ein Faktum: empirisch geprüfte interpretierte Daten. Dieser Dreischritt - Unterscheiden, Interpretieren, Prüfen - bildet quasi das Bindemittel des Faktischen, «the matter of fact». Wir alle führen den Dreischritt ständig aus und gelangen so zu einem relativ verlässlichen Wissen und Urteilsvermögen betreffend die Dinge des Alltags. Aber wie schon die Kurzcharakterisierung durchblicken lässt, bilden Fakten nicht den Felsengrund der Realität. Sie sind kritikanfällig, sowohl von der Interpretation wie auch von der Prüfung her gesehen. Um bei unserem Beispiel zu bleiben: Es kann durchaus sein, dass man uns zwei unterschiedliche «faktische» Temperaturverläufe der Aare am 22. August 2016 vorsetzt.
    Date
    24. 8.2016 9:29:24
  6. MacLeod, R.: Promoting a subject gateway : a case study from EEVL (Edinburgh Engineering Virtual Library) (2000) 0.01 
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    Date
    22. 6.2002 19:40:22
  7. Courtois, M.P.: Cool tools for searching the Web : an update (1996) 0.01 
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    Source
    Online. 20(1996) no.3, S.29-36
  8. tw: Power-Sucher für Power-Surfer : Fireball (1997) 0.01 
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    Date
    1. 8.1997 14:03:29
  9. Sherman, C.: ¬The future of Web search (1999) 0.01 
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    Date
    1. 6.2000 14:29:46
  10. Feldman, S.: New study of Web search engine coverage published (1999) 0.01 
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    Source
    Information today. 16(1999) no.8, S.29
  11. Tan, W.: Subject access on Internet : highlights of the metasearch engines (1998) 0.01 
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    Source
    Journal of educational media and library sciences. 36(1998) no.1, S.20-29
  12. Plath, J.: Allianz gegen Google : Streit um die Verwertungsrechte von Büchern (2008) 0.01 
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    Date
    5. 1.1997 9:39:22
    6. 2.2009 10:29:08
  13. Vidmar, D.J.: Darwin on the Web : the evolution of search tools (1999) 0.01 
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    Source
    Computers in libraries. 19(1999) no.5, S.22-28
  14. Back, J.: ¬An evaluation of relevancy ranking techniques used by Internet search engines (2000) 0.01 
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    Date
    25. 8.2005 17:42:22
  15. ap: Suchmaschinen in neuem Gewand : Metaspinner kennt 600 Millionen Seiten (1999) 0.01 
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    Date
    3. 5.1997 8:44:22
  16. Dunning, A.: Do we still need search engines? (1999) 0.01 
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    Source
    Ariadne. 1999, no.22
  17. Bawden, D.: Google and the universe of knowledge (2008) 0.01 
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    Date
    7. 6.2008 16:22:20
  18. Siering, F.: Barfuß zum Erfolg (1999) 0.01 
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    Date
    1. 8.1997 14:03:29
  19. Frankemölle, G.: Suchservice für Ihre Seiten : Suchmaschine für die eigene Homepage (2001) 0.01 
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    Date
    29. 1.2001 9:02:47
  20. Sherman, C.: Reference resources on the Web (2000) 0.01 
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    Date
    29. 3.2002 17:49:46

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  • x 3
  • p 2
  • r 1
  • More… Less…

Themes

Subjects

Classifications