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Abstract

Suchmaschinen sind die neuen »Gatekeeper« im Internet. Sie kanalisieren unsere Aufmerksamkeit und haben entscheidenden Einfluss darauf, welche Inhalte wie zugänglich sind. Ohne sie sind Informationen im Netz nur schwer auffindbar. Allerdings: Nur wenige Nutzer wissen, wie man Suchmaschinen optimal bedient und wie sie funktionieren. Sie sind anfällig für Manipulationen (»Spamming«) und verschaffen auch ungewollt Zugang zu illegalen und jugendgefährdenden Inhalten. Wie können Suchmaschinen trotzdem ihrer Verantwortung als zentrale Informationssortierer gerecht werden? Eine groß angelegte Untersuchung der Bertelsmann Stiftung stellt diese Beobachtungen auf eine wissenschaftliche Basis. Eine Nutzerbefragung, ein Laborexperiment und ein Leistungsvergleich geben Aufschluss über Image, Bedienerfreundlichkeit und Qualität von Suchmaschinen. Aus dieser Analyse entwickeln die Autoren einen Code of Conduct für Suchmaschinenbetreiber, der einen möglichst objektiven und transparenten Zugang zu Informationen im Netz garantieren soll. Das Buch ist dreigeteilt: Im ersten umfangreichen Teil (bis Seite 490) werden, nach einer Einführung in die Suchmaschinenproblematik und ihr Umfeld, Qualität und Nutzung erforscht: Nach der Marktanalyse der deutschsprachigen Suchdienste werden ausgewählte einem Leistungsvergleich unterzogen. Der Gefährdung von Kindern und Jugendlichen widmet sich das Kapitel Problemanalyse. Wie erfolgreich Spamversuche die Suchergebnisse beeinflussen können, wird anschließend dargestellt. Den Kenntnissen und Einstellungen von Nutzern von Suchdiensten widmet sich ein ausführliches Kapitel. Nutzungshäufigkeit, Suchprozesse und Vorgehensweisen sind detailliert untersucht worden. Die Ergebnisse der Laborexperimente liefern konkrete Einsichten, auf über 100 Seiten verständlich beschrieben. In Kapitel 6 werden die angewandten Methoden ausführlich erläutert. Das angefügte Glossar könnte ausführlicher sein. Der zweite Teil appelliert an die gesellschaftliche Verantwortung der deutschen Suchdienstbetreiber, indem ein Code of Conduct für Suchmaschinen entworfen wird. Im dritten Teil wird auf die Entwicklungen in der Suchmaschinenlandschaft eingegangen, die sich durch Firmenübernahmen und die Monopolstellung von Google ergeben haben.

Classification

AP 18450 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Telekommunikation, Bildschirmtext

Content

Enthält die Beiträge: Vorwort (Miriam Meckel) Wegweiser im Netz: Qualität und Nutzung von Suchmaschinen (Marcel Machill, Christoph Neuberger, Wolfgang Schweiger, Werner Wirth) Ein Code of Conduct für Suchmaschinen (Carsten Welp) Die Suchmaschinenlandschaft 2003: Wirtschaftliche und technische Entwicklungen (Stefan Karzauninkat)

RVK

AP 18450 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Telekommunikation, Bildschirmtext

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Abstract

As the World Wide Web continues to expand, it becomes increasingly difficult for users to obtain information efficiently. Because most search engines read format languages such as HTML or SGML, search results reflect formatting tags more than actual page content, which is expressed in natural language. Spinning the Semantic Web describes an exciting new type of hierarchy and standardization that will replace the current "Web of links" with a "Web of meaning." Using a flexible set of languages and tools, the Semantic Web will make all available information - display elements, metadata, services, images, and especially content - accessible. The result will be an immense repository of information accessible for a wide range of new applications. This first handbook for the Semantic Web covers, among other topics, software agents that can negotiate and collect information, markup languages that can tag many more types of information in a document, and knowledge systems that enable machines to read Web pages and determine their reliability. The truly interdisciplinary Semantic Web combines aspects of artificial intelligence, markup languages, natural language processing, information retrieval, knowledge representation, intelligent agents, and databases.

Content

Inhalt: Tim Bemers-Lee: The Original Dream - Re-enter Machines - Where Are We Now? - The World Wide Web Consortium - Where Is the Web Going Next? / Dieter Fensel, James Hendler, Henry Lieberman, and Wolfgang Wahlster: Why Is There a Need for the Semantic Web and What Will It Provide? - How the Semantic Web Will Be Possible / Jeff Heflin, James Hendler, and Sean Luke: SHOE: A Blueprint for the Semantic Web / Deborah L. McGuinness, Richard Fikes, Lynn Andrea Stein, and James Hendler: DAML-ONT: An Ontology Language for the Semantic Web / Michel Klein, Jeen Broekstra, Dieter Fensel, Frank van Harmelen, and Ian Horrocks: Ontologies and Schema Languages on the Web / Borys Omelayenko, Monica Crubezy, Dieter Fensel, Richard Benjamins, Bob Wielinga, Enrico Motta, Mark Musen, and Ying Ding: UPML: The Language and Tool Support for Making the Semantic Web Alive / Deborah L. McGuinness: Ontologies Come of Age / Jeen Broekstra, Arjohn Kampman, and Frank van Harmelen: Sesame: An Architecture for Storing and Querying RDF Data and Schema Information / Rob Jasper and Mike Uschold: Enabling Task-Centered Knowledge Support through Semantic Markup / Yolanda Gil: Knowledge Mobility: Semantics for the Web as a White Knight for Knowledge-Based Systems / Sanjeev Thacker, Amit Sheth, and Shuchi Patel: Complex Relationships for the Semantic Web / Alexander Maedche, Steffen Staab, Nenad Stojanovic, Rudi Studer, and York Sure: SEmantic portAL: The SEAL Approach / Ora Lassila and Mark Adler: Semantic Gadgets: Ubiquitous Computing Meets the Semantic Web / Christopher Frye, Mike Plusch, and Henry Lieberman: Static and Dynamic Semantics of the Web / Masahiro Hori: Semantic Annotation for Web Content Adaptation / Austin Tate, Jeff Dalton, John Levine, and Alex Nixon: Task-Achieving Agents on the World Wide Web

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Abstract

In this collection of nearly 50 articles written by librarians, computer specialists, and other information professionals, the reader finds 10 chapters, each devoted to a problem or a side effect that has emerged since the introduction of the Internet: control over selection, survival of the book, training users, adapting to users' expectations, access issues, cost of technology, continuous retraining, legal issues, disappearing data, and how to avoid becoming blind sided. After stating a problem, each chapter offers solutions that are subsequently supported by articles. The editor's comments, which appear throughout the text, are an added bonus, as are the sections concluding the book, among them a listing of useful URLs, a works-cited section, and a comprehensive index. This book has much to recommend it, especially the articles, which are not only informative, thought-provoking, and interesting but highly readable and accessible as well. An indispensable tool for all librarians.

Footnote

Rez. in: JASIST 55(2004) no.11, S.1025-1026 (D.E. Agosto): ""Did you ever feel as though the Internet has caused you to lose control of your library?" So begins the introduction to this volume of over 50 articles, essays, library policies, and other documents from a variety of sources, most of which are library journals aimed at practitioners. Volume editor Block has a long history of library service as well as an active career as an online journalist. From 1977 to 1999 she was the Associate Director of Public Services at the St. Ambrose University library in Davenport, Iowa. She was also a Fox News Online weekly columnist from 1998 to 2000. She currently writes for and publishes the weekly ezine Exlibris, which focuses an the use of computers, the Internet, and digital databases to improve library services. Despite the promising premise of this book, the final product is largely a disappointment because of the superficial coverage of its issues. A listing of the most frequently represented sources serves to express the general level and style of the entries: nine articles are reprinted from Computers in Libraries, five from Library Journal, four from Library Journal NetConnect, four from ExLibris, four from American Libraries, three from College & Research Libraries News, two from Online, and two from The Chronicle of Higher Education. Most of the authors included contributed only one item, although Roy Tennant (manager of the California Digital Library) authored three of the pieces, and Janet L. Balas (library information systems specialist at the Monroeville Public Library in Pennsylvania) and Karen G. Schneider (coordinator of lii.org, the Librarians' Index to the Internet) each wrote two. Volume editor Block herself wrote six of the entries, most of which have been reprinted from ExLibris. Reading the volume is muck like reading an issue of one of these journals-a pleasant experience that discusses issues in the field without presenting much research. Net Effects doesn't offer much in the way of theory or research, but then again it doesn't claim to. Instead, it claims to be an "idea book" (p. 5) with practical solutions to Internet-generated library problems. While the idea is a good one, little of the material is revolutionary or surprising (or even very creative), and most of the solutions offered will already be familiar to most of the book's intended audience.
Unlike muck of the professional library literature, Net Effects is not an open-aimed embrace of technology. Block even suggests that it is helpful to have a Luddite or two an each library staff to identify the setbacks associated with technological advances in the library. Each of the book's 10 chapters deals with one Internet-related problem, such as "Chapter 4-The Shifted Librarian: Adapting to the Changing Expectations of Our Wired (and Wireless) Users," or "Chapter 8-Up to Our Ears in Lawyers: Legal Issues Posed by the Net." For each of these 10 problems, multiple solutions are offered. For example, for "Chapter 9-Disappearing Data," four solutions are offered. These include "Link-checking," "Have a technological disaster plan," "Advise legislators an the impact proposed laws will have," and "Standards for preservation of digital information." One article is given to explicate each of these four solutions. A short bibliography of recommended further reading is also included for each chapter. Block provides a short introduction to each chapter, and she comments an many of the entries. Some of these comments seem to be intended to provide a research basis for the proposed solutions, but they tend to be vague generalizations without citations, such as, "We know from research that students would rather ask each other for help than go to adults. We can use that (p. 91 )." The original publication dates of the entries range from 1997 to 2002, with the bulk falling into the 2000-2002 range. At up to 6 years old, some of the articles seem outdated, such as a 2000 news brief announcing the creation of the first "customizable" public library Web site (www.brarydog.net). These critiques are not intended to dismiss the volume entirely. Some of the entries are likely to find receptive audiences, such as a nuts-and-bolts instructive article for making Web sites accessible to people with disabilities. "Providing Equitable Access," by Cheryl H. Kirkpatrick and Catherine Buck Morgan, offers very specific instructions, such as how to renovate OPAL workstations to suit users with "a wide range of functional impairments." It also includes a useful list of 15 things to do to make a Web site readable to most people with disabilities, such as, "You can use empty (alt) tags (alt="') for images that serve a purely decorative function. Screen readers will skip empty (alt) tags" (p. 157). Information at this level of specificity can be helpful to those who are faced with creating a technological solution for which they lack sufficient technical knowledge or training.
Some of the pieces are more captivating than others and less "how-to" in nature, providing contextual discussions as well as pragmatic advice. For example, Darlene Fichter's "Blogging Your Life Away" is an interesting discussion about creating and maintaining blogs. (For those unfamiliar with the term, blogs are frequently updated Web pages that ]ist thematically tied annotated links or lists, such as a blog of "Great Websites of the Week" or of "Fun Things to Do This Month in Patterson, New Jersey.") Fichter's article includes descriptions of sample blogs and a comparison of commercially available blog creation software. Another article of note is Kelly Broughton's detailed account of her library's experiences in initiating Web-based reference in an academic library. "Our Experiment in Online Real-Time Reference" details the decisions and issues that the Jerome Library staff at Bowling Green State University faced in setting up a chat reference service. It might be useful to those finding themselves in the same situation. This volume is at its best when it eschews pragmatic information and delves into the deeper, less ephemeral libraryrelated issues created by the rise of the Internet and of the Web. One of the most thought-provoking topics covered is the issue of "the serials pricing crisis," or the increase in subscription prices to journals that publish scholarly work. The pros and cons of moving toward a more free-access Web-based system for the dissemination of peer-reviewed material and of using university Web sites to house scholars' other works are discussed. However, deeper discussions such as these are few, leaving the volume subject to rapid aging, and leaving it with an audience limited to librarians looking for fast technological fixes."

Imprint

Medford, NJ : Information Today