Document (#39408)

Author
Schmidt, E.
Rosenberg, J.
Title
Wie Google tickt
Issue
Aus dem Engl. von Meike Grow u.a.
Imprint
Frankfurt, M. : Campus-Verl.
Year
2015
Pages
294 S
Isbn
978-3-593-50216-8
Abstract
Wie wird aus einem Garagen-Start-up ein weltbekanntes Imperium? Das Geheimnis um Google, eine der wertvollsten Marken der Welt,ist gelüftet. Von niemand Geringerem als Google-CEO Eric Schmidt, Gründer Larry Page und Senior Vice President Jonathan Rosenberg. Und so wie Google längst mehr als eine Suchmaschine ist, ist »Wie Google tickt« weit mehr als eine Unternehmensgeschichte. Es ist spannende Inspirationsquelle und kluger Wegweiser. Wie baut man eine fruchtbare Unternehmenskultur auf? Wie entwickelt man wegweisende Strategien? Wie entsteht Innovation? Die drei Google-Insider sind angetreten, ihr Wissen in die Welt zu bringen. Eric Schmidt ist Informatiker und war langjähriger CEO von Google. Seit April ist er Executive Chairman von Google. Schmidt lehrt an der Stanford University und gehört seit 2009 zum Beraterteam von Barack Obama. Jonathan Rosenberg, Senior Vice President von Google, war vor allem für die innovative Produktentwicklung verantwortlich. Zusammen sind sie echte Google-Insider.
Footnote
Originaltitel: How Google works
Theme
Suchmaschinen
Object
Google
LCSH
Google (Firm) / Management
Internet industry / Management / United States
RSWK
Google Inc. / Management
Google Inc. / Strategisches Management
BK
05.38 Neue elektronische Medien Kommunikationswissenschaft
85.06 Unternehmensführung
DDC
338.76102504 / DDC22ger
658 / DDC22ger
GHBS
QGTU (SI)
QBK (SI)
LCC
HD9696.8.U64
RVK
MS 7965
QP 380
QP 650
QR 523
QR 760
SR 760
SR 860

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