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Abstract

The World Wide Web presents significant opportunities for business intelligence analysis as it can provide information about a company's external environment and its stakeholders. Traditional business intelligence analysis on the Web has focused on simple keyword searching. Recently, it has been suggested that the incoming links, or backlinks, of a company's Web site (i.e., other Web pages that have a hyperlink pointing to the company of Interest) can provide important insights about the company's "online communities." Although analysis of these communities can provide useful signals for a company and information about its stakeholder groups, the manual analysis process can be very time-consuming for business analysts and consultants. In this article, we present a tool called Redips that automatically integrates backlink meta-searching and text-mining techniques to facilitate users in performing such business intelligence analysis on the Web. The architectural design and implementation of the tool are presented in the article. To evaluate the effectiveness, efficiency, and user satisfaction of Redips, an experiment was conducted to compare the tool with two popular business Intelligence analysis methods-using backlink search engines and manual browsing. The experiment results showed that Redips was statistically more effective than both benchmark methods (in terms of Recall and F-measure) but required more time in search tasks. In terms of user satisfaction, Redips scored statistically higher than backlink search engines in all five measures used, and also statistically higher than manual browsing in three measures.

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Abstract

With more than two billion pages created by millions of Web page authors and organizations, the World Wide Web is a tremendously rich knowledge base. The knowledge comes not only from the content of the pages themselves, but also from the unique characteristics of the Web, such as its hyperlink structure and its diversity of content and languages. Analysis of these characteristics often reveals interesting patterns and new knowledge. Such knowledge can be used to improve users' efficiency and effectiveness in searching for information an the Web, and also for applications unrelated to the Web, such as support for decision making or business management. The Web's size and its unstructured and dynamic content, as well as its multilingual nature, make the extraction of useful knowledge a challenging research problem. Furthermore, the Web generates a large amount of data in other formats that contain valuable information. For example, Web server logs' information about user access patterns can be used for information personalization or improving Web page design.

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Abstract

With the emergence of Web 2.0, sharing personal content, communicating ideas, and interacting with other online users in Web 2.0 communities have become daily routines for online users. User-generated data from Web 2.0 sites provide rich personal information (e.g., personal preferences and interests) and can be utilized to obtain insight about cyber communities and their social networks. Many studies have focused on leveraging user-generated information to analyze blogs and forums, but few studies have applied this approach to video-sharing Web sites. In this study, we propose a text-based framework for video content classification of online-video sharing Web sites. Different types of user-generated data (e.g., titles, descriptions, and comments) were used as proxies for online videos, and three types of text features (lexical, syntactic, and content-specific features) were extracted. Three feature-based classification techniques (C4.5, Naïve Bayes, and Support Vector Machine) were used to classify videos. To evaluate the proposed framework, user-generated data from candidate videos, which were identified by searching user-given keywords on YouTube, were first collected. Then, a subset of the collected data was randomly selected and manually tagged by users as our experiment data. The experimental results showed that the proposed approach was able to classify online videos based on users' interests with accuracy rates up to 87.2%, and all three types of text features contributed to discriminating videos. Support Vector Machine outperformed C4.5 and Naïve Bayes techniques in our experiments. In addition, our case study further demonstrated that accurate video-classification results are very useful for identifying implicit cyber communities on video-sharing Web sites.

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Date

22. 3.2009 17:57:50

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Date

22. 3.2009 18:50:30