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Vise, D.A.; Malseed, M.: ¬The Google story (2005)
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- Abstract
- Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story. The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows. As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project. Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read.
- Date
- 3. 5.1997 8:44:22
- Isbn
- 0-330-44005-5 * 0-553-80457-X
-
Lewandowski, D.; Sünkler, S.: What does Google recommend when you want to compare insurance offerings? (2019)
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- Abstract
- Purpose The purpose of this paper is to describe a new method to improve the analysis of search engine results by considering the provider level as well as the domain level. This approach is tested by conducting a study using queries on the topic of insurance comparisons. Design/methodology/approach The authors conducted an empirical study that analyses the results of search queries aimed at comparing insurance companies. The authors used a self-developed software system that automatically queries commercial search engines and automatically extracts the content of the returned result pages for further data analysis. The data analysis was carried out using the KNIME Analytics Platform. Findings Google's top search results are served by only a few providers that frequently appear in these results. The authors show that some providers operate several domains on the same topic and that these domains appear for the same queries in the result lists. Research limitations/implications The authors demonstrate the feasibility of this approach and draw conclusions for further investigations from the empirical study. However, the study is a limited use case based on a limited number of search queries. Originality/value The proposed method allows large-scale analysis of the composition of the top results from commercial search engines. It allows using valid empirical data to determine what users actually see on the search engine result pages.
- Date
- 20. 1.2015 18:30:22
-
Chaudiron, S.; Ihadjadene, M.: Studying Web search engines from a user perspective : key concepts and main approaches (2012)
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- Abstract
- This chapter shows that the wider use of Web search engines, reconsidering the theoretical and methodological frameworks to grasp new information practices. Beginning with an overview of the recent challenges implied by the dynamic nature of the Web, this chapter then traces the information behavior related concepts in order to present the different approaches from the user perspective. The authors pay special attention to the concept of "information practice" and other related concepts such as "use", "activity", and "behavior" largely used in the literature but not always strictly defined. The authors provide an overview of user-oriented studies that are meaningful to understand the different contexts of use of electronic information access systems, focusing on five approaches: the system-oriented approaches, the theories of information seeking, the cognitive and psychological approaches, the management science approaches, and the marketing approaches. Future directions of work are then shaped, including social searching and the ethical, cultural, and political dimensions of Web search engines. The authors conclude considering the importance of Critical theory to better understand the role of Web Search engines in our modern society.
- Date
- 20. 4.2012 13:22:37
-
Westermeyer, D.: Adaptive Techniken zur Informationsgewinnung : der Webcrawler InfoSpiders (2005)
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- 22 S
- Type
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Lehrke, C.: Architektur von Suchmaschinen : Googles Architektur, insb. Crawler und Indizierer (2005)
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Bouidghaghen, O.; Tamine, L.: Spatio-temporal based personalization for mobile search (2012)
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- Abstract
- The explosion of the information available on the Internet has made traditional information retrieval systems, characterized by one size fits all approaches, less effective. Indeed, users are overwhelmed by the information delivered by such systems in response to their queries, particularly when the latter are ambiguous. In order to tackle this problem, the state-of-the-art reveals that there is a growing interest towards contextual information retrieval (CIR) which relies on various sources of evidence issued from the user's search background and environment, in order to improve the retrieval accuracy. This chapter focuses on mobile context, highlights challenges they present for IR, and gives an overview of CIR approaches applied in this environment. Then, the authors present an approach to personalize search results for mobile users by exploiting both cognitive and spatio-temporal contexts. The experimental evaluation undertaken in front of Yahoo search shows that the approach improves the quality of top search result lists and enhances search result precision.
- Date
- 20. 4.2012 13:19:22
-
Gerber, A.: Vergleich von Suchmaschinen und Katalogen : Schwerpunkt deutschsprachiger Suchmaschinen Stand 2002 (2002)
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Glöggler, M.: Suchmaschinen im Internet : Funktionsweisen, Ranking, Methoden, Top Positionen (2003)
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- Isbn
- 3-540-00212-X
-
Stölzel, A.: Was Google nicht sieht : Das "Invisible Web" (2004)
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Stacey, Alison; Stacey, Adrian: Effective information retrieval from the Internet : an advanced user's guide (2004)
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- Content
- Key Features - Importantly, the book enables readers to develop strategies which will continue to be useful despite the rapidly-evolving state of the Internet and Internet technologies - it is not about technological `tricks'. - Enables readers to be aware of and compensate for bias and errors which are ubiquitous an the Internet. - Provides contemporary information an the deficiencies in web skills of novice users as well as practical techniques for teaching such users. The Authors Dr Alison Stacey works at the Learning Resource Centre, Cambridge Regional College. Dr Adrian Stacey, formerly based at Cambridge University, is a software programmer. Readership The book is aimed at a wide range of librarians and other information professionals who need to retrieve information from the Internet efficiently, to evaluate their confidence in the information they retrieve and/or to train others to use the Internet. It is primarily aimed at intermediate to advanced users of the Internet. Contents Fundamentals of information retrieval from the Internet - why learn web searching technique; types of information requests; patterns for information retrieval; leveraging the technology: Search term choice: pinpointing information an the web - why choose queries carefully; making search terms work together; how to pick search terms; finding the 'unfindable': Blas an the Internet - importance of bias; sources of bias; usergenerated bias: selecting information with which you already agree; assessing and compensating for bias; case studies: Query reformulation and longer term strategies - how to interact with your search engine; foraging for information; long term information retrieval: using the Internet to find trends; automating searches: how to make your machine do your work: Assessing the quality of results- how to assess and ensure quality: The novice user and teaching internet skills - novice users and their problems with the web; case study: research in a college library; interpreting 'second hand' web information.
- Isbn
- 1-84334-078-X (hb)
-
Haveliwala, T.: Context-Sensitive Web search (2005)
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- Abstract
- As the Web continues to grow and encompass broader and more diverse sources of information, providing effective search facilities to users becomes an increasingly challenging problem. To help users deal with the deluge of Web-accessible information, we propose a search system which makes use of context to improve search results in a scalable way. By context, we mean any sources of information, in addition to any search query, that provide clues about the user's true information need. For instance, a user's bookmarks and search history can be considered a part of the search context. We consider two types of context-based search. The first type of functionality we consider is "similarity search." In this case, as the user is browsing Web pages, URLs for pages similar to the current page are retrieved and displayed in a side panel. No query is explicitly issued; context alone (i.e., the page currently being viewed) is used to provide the user with useful related information. The second type of functionality involves taking search context into account when ranking results to standard search queries. Web search differs from traditional information retrieval tasks in several major ways, making effective context-sensitive Web search challenging. First, scalability is of critical importance. With billions of publicly accessible documents, the Web is much larger than traditional datasets. Similarly, with millions of search queries issued each day, the query load is much higher than for traditional information retrieval systems. Second, there are no guarantees on the quality ofWeb pages, with Web-authors taking an adversarial, rather than cooperative, approach in attempts to inflate the rankings of their pages. Third, there is a significant amount of metadata embodied in the link structure corresponding to the hyperlinks between Web pages that can be exploitedduring the retrieval process. In this thesis, we design a search system, using the Stanford WebBase platform, that exploits the link structure of the Web to provide scalable, context-sensitive search.
- Type
- x
-
Li, L.; Shang, Y.; Zhang, W.: Improvement of HITS-based algorithms on Web documents
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- Content
- Vgl.: http%3A%2F%2Fdelab.csd.auth.gr%2F~dimitris%2Fcourses%2Fir_spring06%2Fpage_rank_computing%2Fp527-li.pdf. Vgl. auch: http://www2002.org/CDROM/refereed/643/.
-
Glöggler, M.: Suchmaschinen im Internet : Funktionsweisen, Ranking, Methoden, Top Positionen (2006)
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- Isbn
- 3-540-xxxxx-x
-
Fang, X.; Salvendy, G.: Keyword comparison : a user-centered feature for improving Web search tools (2000)
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