Search (12836 results, page 642 of 642)

  1. Nuovo soggettario : guida al sistema italiano di indicizzazione per soggetto, prototipo del thesaurus (2007) 0.00
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  2. Hofstadter, D.R.: I am a strange loop (2007) 0.00
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  3. Schwartz, D.: Einsatz und Leitbilder der Datenverarbeitung in Bibliotheken : dargestellt an ausgewählten Projekten der Deutschen Forschungsgemeinschaft (2004) 0.00
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  4. Lambe, P.: Organising knowledge : taxonomies, knowledge and organisational effectiveness (2007) 0.00
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  5. Theorizing digital cultural heritage : a critical discourse (2005) 0.00
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  6. Libraries and Google (2005) 0.00
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  7. IFLA Cataloguing Principles : steps towards an International Cataloguing Code. Report from the 1st Meeting of Experts on an International Cataloguing Code, Frankfurt 2003 (2004) 0.00
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  8. Broughton, V.: Essential thesaurus construction (2006) 0.00
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  9. Baker, N.: Seelenverkäufer oder Helden? : Ken Aulettas Buch über die weltbeherrschende Suchmaschine Google (2009) 0.00
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    Content
    Denn das eine kann ich Ihnen sagen - ich erinnere mich noch, wie es früher war, vor Google. Nicht dass es ein dunkles Zeitalter gewesen wäre: Es gab schnurlose Telefone, und die Leute durften bequeme Pullis tragen. Es gab AltaVista und AskJeeves, HotBot und Excite, Infoseek und Northern Light - mit seinen tief verzweigten Ergebnislisten und dem eleganten Segelschiff im Logo. Und wenn man mal mehrere Gewässer gleichzeitig durchkämmen wollte, gab es MetaCrawler. Aber die Ausbeute war ziemlich wahllos und dauerte vor allem lange. Man saß da, mampfte seine Chips und wartete darauf, dass der Bildschirm sich füllte. 1998 kam dann Google, sauber und unglaublich schnell. Es war wie eine aufgeräumte weiße Schreibtischplatte mit einer einzelnen reifen Tomate darauf. Keine Werbung - Google war damals noch gegen Werbung eingestellt. Außerdem war es hochintelligent; man bekam fast nie einen falschen Treffer. Man musste die beiden unzertrennlichen Studenten Page und Brin, die ihre geheimen Suchalgorithmen zur Anwendung gebracht hatten, nicht kennen, um zu wissen, dass es sich um zwei geniale Computerfreaks in Turnschuhen, aber mit viel Selbstvertrauen handelte. Der weiße Bildschirm und der Button mit der Aufschrift "I´m Feeling Lucky" brachte das klar zum Ausdruck. Google würde uns allen Glück bringen; das war die Botschaft. Und so kam es dann auch.Warum sind die prominenten Geschäftsführer dann nicht zufrieden? Weil Google viel Geld mit Werbung verdient, und die Werbeetats sind begrenzt. Im letzten Jahr kam der Gewinn fast ausschließlich aus der einzig wirklich lästigen Sparte, die das Unternehmen betreibt - den kleinen, billigen Textanzeigen. Die so genannten AdWords- oder AdSense-Anzeigen sind schnell geladen und angeblich "höflich", in dem Sinne, dass sie nicht blinken und keine Popup-Fenster aufmachen, und man sieht sie jetzt überall - auf Seiten wie dem Portal der Washington Post, auf MySpace und Discovery.com und auch auf Hunderttausenden von kleinen Seiten und Blogs. "Das ist unsere eigentliche Einnahmequelle", sagte Larry Page in einer Sitzung, an der Auletta 2007 teilnahm. Geworben wird für "Laser-Haarentfernung", "Gläubige Singles", "Mit Verkehrsstaus Geld verdienen", "Haben Sie Anspruch auf Schmerzensgeld?", "Anti-Bauchfett-Rezepte", "Bloggen Sie sich reich", "Jeder kann ein Buch schreiben" und so weiter. Unzählige Internetseiten sind aufgetaucht, die nur dazu dienen, AdSense-Anzeigen zu schalten. Sie benutzen gestohlene Inhalte oder schmeißen Texte von Wikipedia und ähnlichen Seiten zusammen und säumen die Ränder mit Google-Anzeigen. Diese funktionieren pro Klick, das heißt, der Auftraggeber zahlt nur dann an Google, wenn auch tatsächlich jemand auf die Anzeige klickt. Pro Aufruf zahlt er dann 25 Cent oder einen Dollar oder (für ganz besonders beliebte Stichworte wie "Schmerzensgeldanspruch") auch zehn Dollar oder mehr.
  10. Altmeyer, M.; Thomä, H.: ¬Der intersubjektive Freud : Angesichts des boomenden Naturalismus lohnt es, eine weniger bekannte Seite des Gründungsvaters der Psychoanalyse in den Blick zu nehmen (2006) 0.00
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  11. Lewandowski, D.: Web Information Retrieval : Technologien zur Informationssuche im Internet (2005) 0.00
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  12. Umstätter, W.: Zwischen Informationsflut und Wissenswachstum : Bibliotheken als Bildungs- und Machtfaktor der modernen Gesellschaft (2009) 0.00
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  13. Morville, P.: Ambient findability : what we find changes who we become (2005) 0.00
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  14. Batley, S.: Classification in theory and practice (2005) 0.00
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  15. Koch, C.: Consciousness : confessions of a romantic reductionist (2012) 0.00
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  16. Hersh, R.: Reply to Martin Gardner (2001) 0.00
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    Footnote
    Bezugnahme auf: Gardner, M.: Is mathematics "out there"? In: The Mathematical intelligencer 23(2000) no.1, S.7-8

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