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Web-2.0-Dienste als Ergänzung zu algorithmischen Suchmaschinen (2008)
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- RSWK
- World Wide Web 2.0 / Suchmaschine
- Subject
- World Wide Web 2.0 / Suchmaschine
-
Günther, J.S.: Erfolgreiches Onlinemarketing mit Google : Suchmaschinenoptimierung und Suchmaschinenmarketing verstehen und zielsicher einsetzen (2009)
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- Abstract
- Proaktives Suchmaschinenmarketing ist für den Erfolg eines kommerziellen Internetauftrittes unabdingbar - und Google ist dafür das Mittel der Wahl. Detailliert werden die Faktoren für eine erfolgreiche Platzierung einer Webseite in den organischen Suchergebnissen von Google und der Einsatz von Google AdWords untersucht. Dabei werden Aspekte wie Keyword-Recherche, Usability, Web 2.0, Nutzerverhatten, Landing Pages und Social Media Optimization thematisiert. Auch Manipulationsmöglichkeiten und Risiken des Einsatzes werden aufgezeigt und bewertet.
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Stock, M.; Stock, W.G.: Recherchieren im Internet (2004)
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- Date
- 27.11.2005 18:04:22
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Babiak, U.: Effektive Suche im Internet : Suchstrategien, Methoden, Quellen (1998)
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- Signature
- 77 TWP 3911(2)+22
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Reischl, G.: ¬Die Google-Falle : die unkontrollierte Weltmacht im Internet (2008)
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- Date
- 7. 4.2008 21:22:57
-
Vise, D.A.; Malseed, M.: ¬Die Google-Story (2006)
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- Date
- 3. 5.1997 8:44:22
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Vise, D.A.; Malseed, M.: ¬The Google story (2005)
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- Date
- 3. 5.1997 8:44:22
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Gossen, T.: Search engines for children : search user interfaces and information-seeking behaviour (2016)
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- Date
- 1. 2.2016 18:25:22
